Applied Statistics 1st Edition - Business and Management Research

Thống kê áp dụng
Nghiên cứu kinh doanh và quản lý
Được viết cho những người không phải là nhà toán học và không có thuật ngữ kỹ thuật khó giải thích, Thống kê ứng dụng: Nghiên cứu quản lý và kinh doanh cung cấp phần giới thiệu thân thiện với người dùng về lĩnh vực thống kê ứng dụng và phân tích dữ liệu. Với các giải thích từng bước về cách thực hiện nghiên cứu định lượng thành công và được hỗ trợ bởi các ví dụ từ IBM® SPSS® Stats, cuốn sách giáo khoa này là nguồn tài nguyên thiết yếu cho sinh viên và nhà nghiên cứu về kinh doanh và quản lý. Một loạt tài nguyên trực tuyến dành cho cả sinh viên và giảng viên, bao gồm hướng dẫn giảng dạy, trang trình bày PowerPoint và bộ dữ liệu, đều có sẵn trên trang web đồng hành.  Andrew R. Timming là Giáo sư về Quản lý Nguồn nhân lực và Phó Trưởng khoa Nghiên cứu & Đổi mới của Trường Quản lý tại Đại học RMIT, Australia.

About the Author
Acknowledgements
Online Resources
Preface
Part I: Foundations
Chapter 1: Introduction to Statistics
Quantitative Research Versus Qualitative Research
The Quantitative Research Process
Survey Design
How to Design Items in a Questionnaire (and How Not to)
Survey Administration
Sampling
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 2: Exploring IBM SPSS
The Workplace Employment Relation Surveys: A Brief History
Getting Started: Opening Data With SPSS
Data Editor Versus Output Viewer
Data View Versus Variable View
Toolbar Functions
Recoding Variables
Transforming Data
Syntax
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 3: Descriptive Statistics and Graphical Representations
Measures of Central Tendency
Measures of Dispersion
Calculating the Standard Deviation Using SPSS
Frequency Distributions and Histograms
Skewness and Kurtosis
Assessing Kurtosis and Skewness Using SPSS
Bar Charts and Pie Charts
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 4: The Principle of Statistical Inference
The Normal Curve
The Principle of Statistical Inference
Normalization Procedures
What Have You Learned?
Further Reading
In-Class Discussion Questions
Part II: Comparing Means
Chapter 5: The t-Test
Comparing Two Means in Management Research
The Mathematics Underlying the Independent Samples t-Test
The Independent Samples t-Test Using SPSS
The Paired Samples t-Test and Repeated Measures
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 6: Analysis of Variance
Comparing Three or More Means in Management Research
The Mathematics Underlying the One-Way Analysis of Variance
The Analysis of Variance Using SPSS
Repeated Measures Analysis of Variance Using SPSS
What Have You Learned?
Further Reading
In-Class Discussion Questions
Part III: Nonparametric and Correlational Relationships
Chapter 7: Chi-Square
Comparing Categorical Variables in Management Research
The Mathematics Underlying the Chi-Square Test
The Chi-Square Test Using SPSS
Alternative Nonparametric Tests
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 8: Simple Regression and Pearson’s r
Correlational Studies in Management Research
Basic Concepts in Regression Analysis
The Mathematics Underlying Simple Regression
The Mathematics Underlying Pearson’s r
Pearson’s r and Simple Regression Using SPSS
What Have You Learned?
Further Reading
In-Class Discussion Questions
Part IV: Multivariate Modeling
Chapter 9: Multiple Regression
Multiple Regression in Management Research
Basic Concepts in Multiple Regression
Multiple Regression Using SPSS
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 10: Logistic Regression
Logistic Regression in Management Research
Basic Concepts in Logistic Regression
Logistic Regression Using SPSS
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 11: Exploratory and Confirmatory Factor Analyses
Factor Analysis in Management Research
Basic Concepts in Factor Analysis
Exploratory Factor Analysis Using SPSS
Confirmatory Factor Analysis Using AMOS Graphics
What Have You Learned?
Further Reading
In-Class Discussion Questions
Chapter 12: Structural Equation Modeling
Structural Equation Modeling in Management Research
Basic Concepts in Structural Equation Modeling
Structural Equation Modeling Using AMOS Graphics
What Have You Learned?
Further Reading
In-Class Discussion Questions
Appendix A
References
Index