Strategic Corporate Social Responsibility 2nd Edition - A Holistic Approach to Responsible and Sustainable Business

Chiến lược trách nhiệm xã hội của doanh nghiệp
Phương pháp tiếp cận toàn diện để kinh doanh có trách nhiệm và bền vững
Với những kỳ vọng ngày càng thay đổi của người tiêu dùng, nhân viên và cơ quan quản lý, việc trở thành công ty tốt nhất thế giới không còn đủ nữa. Các doanh nghiệp hiện nay cũng được kỳ vọng sẽ mang lại lợi ích tốt nhất cho thế giới: có trách nhiệm với xã hội và môi trường, bền vững và có đạo đức. Dựa trên ý tưởng rằng CSR chiến lược đưa ra cách tiếp cận toàn diện và hiệu quả nhất đối với trách nhiệm xã hội của doanh nghiệp, tác giả trình bày các khái niệm, lý thuyết và cách tiếp cận triết học chính về CSR, cùng với các công cụ thực tế cần thiết để triển khai kiến ​​thức này trong thế giới thực. Cuốn sách được chia thành ba phần; phần đầu tiên cung cấp nền tảng lý thuyết về CSR, phần thứ hai xem xét các phương pháp tiếp cận CSR khác nhau và cách chúng có thể được thực hiện và phần thứ ba thảo luận về việc đo lường và truyền đạt CSR. Phiên bản mới này còn có một chương có tựa đề 'The S in CSR: Các vấn đề xã hội và toàn cầu'. Mỗi chương bao gồm các câu hỏi để suy ngẫm và thảo luận, bài tập và nghiên cứu điển hình từ các thương hiệu được công nhận trên toàn cầu như Ben & Jerry′s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever và Whole Foods. Cuốn sách được bổ sung bởi các slide PowerPoint của giảng viên cụ thể theo từng chương, một giáo trình dự thảo và sách hướng dẫn dành cho người hướng dẫn. Bài đọc phù hợp cho sinh viên về các học phần Trách nhiệm xã hội của doanh nghiệp.

About the author
Foreword by David L. Cooperrider
Acknowledgements
Online resources
Prologue: An introduction to the book
On strategic corporate social responsibility (CSR)
About this book
The second edition of this book
Abbreviations
Part I CSR thought
1 Our changing world and the evolution of CSR
Introduction: The importance of corporate social responsibility (CSR)
CSR defined and debated
CSR: What’s in the name?
A brief history of CSR thought
From a narrow view to a broad view of business responsibilities
The narrow view
The broad view
Drivers for change
Business motivation for CSR
Business as a force for good
Social entrepreneurship and social business
B Corps
Summary
Key definitions
References
Further reading and links
2 From CSR pyramids to shared value and beyond: CSR models and frameworks
Introduction: There is nothing so practical as a good theory
The CSR pyramid
Criticism of the CSR pyramid
An alternative pyramid
CSR stages: Pathways to being more responsible
Creating shared value
Importance and limitations
Explicit and implicit CSR
Offensive and defensive CSR
CSR congruence model
Strategic CSR
Summary
Key definitions
References
Further reading and links
3 Moving beyond shareholders: Internal and external stakeholders
Introduction: Every business has stakeholders
Stakeholders defined
The importance of stakeholder theory to CSR
Who the stakeholders are: Lists and typologies
Three circles of stakeholders
Internal and external stakeholders
Primary and secondary stakeholders of a conscious business
From stakeholder prioritisation and management to integration
Stakeholder prioritisation
Three levels of stakeholder management
Stakeholder integration and the Win6 approach
Multi-stakeholder initiatives
Stakeholder-related CSR issues
Employees: Fair employment
Suppliers: Fairtrade
Consumers: Ethical trade and ethical marketing
Governments: Partnership beyond taxes
Summary
Key definitions
References
Further reading and links
Part II CSR approaches and implementation
4 Business ethics: How philosophy can help us make ethical decisions in today’s business
Introduction: The importance of business ethics to CSR
Ethics and business ethics defined
What guides our behaviour in the workplace?
Morality and values
Personal values
Corporate values
Three philosophical approaches: Implications for management
Deontology
Utilitarianism
Virtue ethics
Ethical relativism
Business ethics in practice: Ethical and unethical conduct
Ethical people management
Fraud
Corruption
Conflict of interest
Insider trading
Whistleblowing
Ethical issues with CSR
Ethical dilemmas and decision making
The four paradigms approach
Ethical decision-making frameworks
Creating and leading an ethical organisation: Managerial tools
A practical guide to enhancing workplace ethics
Summary
Key definitions
References
Further reading and links
5 The S in CSR: Social and global issues
Introduction: Business and society
Responsibility towards society and the community
SDGs and social responsibility
Poverty and hunger
Human rights and modern slavery
Political issues and corporate activism
Business and peace
Equality, inclusion and persity
Gender equality
LGBTQ+ rights
Facing a major global crisis: The case of COVID-19
Summary
Key definitions
References
Further reading and links
6 Environmental sustainability: The role of business in sustainable development
Introduction: Environmental sustainability – an urgent matter
Climate change
Climate action and activism
Sustainability defined
Sustainable development
Environmental SDGs
The business case for sustainability
Sustainability as the key driver of innovation
The circular, green and blue economies
The circular economy
The green economy
The blue economy
Corporate response to natural disasters
Sustainability business tools: Sustainable managerial practices
The journey to sustainability
Sustainable supply-chain management
Working with all stakeholders to improve sustainability
Summary
Key definitions
References
Further reading and links
7 Responsible leadership: Inspiring CSR
Introduction: The role of responsible leadership in CSR
CSR and the role of leadership
Sustainable, responsible and ethical leadership
Sustainable leadership
Responsible leadership
Ethical leadership
Leading with a ‘why’: Purpose-driven leadership
The importance of vision and transformational leadership
The leader as a servant
Being true to self: Authentic leadership
Shared leadership
Conscious leadership
The holistic approach to CSR leadership
Summary
Key definitions
References
Further reading and links
8 All aboard: Involving stakeholders in CSR
Introduction: Moving from stakeholder management to involvement and integration
Employee involvement in CSR
Employee engagement and CSR: Two aspects
Involving employees in CSR: Motivations and benefits
Three models of employee engagement in CSR
CSR congruence model
Employee-led CSR
Social intrapreneurship
Corporate volunteering
Employee giving
Involving employees in sustainability
Consumers: Sustainable and ethical consumerism and consumer philanthropy
Mindful and sustainable consumption
Involving investors and shareholders
Socially responsible investment (SRI)
Social screening, community investment and shareholder activism
How to involve shareholders in CSR
Summary
Key definitions
References
Further reading and links
Part III CSR measurement and connection
9 CSR impact: Creating, measuring and communicating the impact
Introduction: We treasure what we measure
Social impact, collective impact and social impact assessment
The importance of measuring impact
Social impact measurement tools and methods
Logic models
Theory of change
Social return on investment (SROI)
Social accounting and audit (SAA)
SIMPLE: Social IMPact measurement for local economies
Measuring SDG progress
Impact measurement challenges
Summary
Key definitions
References
Further reading and links
10 Benchmarking CSR: Frameworks, standards, certifications and indices
Introduction: The importance of CSR benchmarking
Frameworks and guidelines
The UN Global Compact (UNGC)
OECD Guidelines for Multinational Enterprises
Standards
ISO 26000 (Guidance on social responsibility)
ISO 14000 family of environmental management standards
SA8000 (social accountability)
The Higg Index
Certifications and labels
Fairtrade
Rainforest Alliance
Forest Stewardship Council
Indices
Dow Jones Sustainability Index
NASDAQ OMX: Green Economy Index
Lessons and implications
Summary
Key definitions
References
Further reading and links
11 CSR reporting
Introduction: From measurement to reporting
Why CSR reports? The roles and goals of CSR reporting
Who CSR reports are for
What companies report about
Using CSR reporting as an effective communication tool
How to report: Reporting options
Basic reporting
Full CSR reports
Advanced reporting
Integrated reporting
Game-changing reporting
CSR stages and reporting options
Global Reporting Initiative (GRI)
CSR reporting analysis model
Related challenges
Reporting tips and tools
Summary
Key definitions
References
Further reading and links
12 CSR and marketing: Three frontiers
Introduction: Holistic CSR and marketing
CSR and marketing: Should we PR our CSR?
Three strategies for CSR marketing
Advantages and risks of CSR marketing
CSR and consumer behaviour
Storytelling in CSR marketing
CSR as a competitive advantage
Ethical and sustainable marketing
Seven basic practices of normative marketing ethics
Five essential ethical precepts for enlightened marketing
Marketing codes of ethics
Sustainable marketing
Unethical marketing and greenwashing
Social marketing by business
CSR marketing: Best practices
Summary
Key definitions
References
Further reading and links
13 The way forward: Making the shift
Introduction: Changing for a sustainable future
Organisational change
Five imperative questions
Force field analysis model and CSR
Appreciative inquiry
Kotter’s eight steps for organisational change
CSR-specific change-management frameworks
The integrative framework
The six insights towards sustainability
Implementing strategic CSR
The way forward: Challenges and opportunities
The future of CSR
Epilogue
Summary
Key definitions
References
Further reading and links
Index