The IDEATE Method 1st Edition Identifying High-Potential Entrepreneurial Ideas

Phương pháp IDEATE
Xác định các ý tưởng kinh doanh có tiềm năng cao
Tạo ra những ý tưởng mới tạo ra giá trị đáng kể là cốt lõi của tinh thần kinh doanh. Phương pháp IDEATE là một phương pháp lên ý tưởng đã được chứng minh bằng thực nghiệm nhằm giúp sinh viên xác định vấn đề, phát triển các giải pháp sáng tạo và lựa chọn ý tưởng khởi nghiệp sáng tạo nhất.  Các tác giả Daniel Cohen, Gregory Pool và Heidi Neck nhấn mạnh tầm quan trọng của việc luyện tập có chủ ý và lặp lại khi họ hướng dẫn học sinh qua từng giai đoạn của phương pháp: Xác định, Khám phá, Nâng cao, Dự đoán, Nhắm mục tiêu và Đánh giá. Các hoạt động hướng tới mục tiêu và các câu hỏi tự suy ngẫm giúp sinh viên phát triển tư duy và kỹ năng kinh doanh.

Preface
Acknowledgments
About the Authors
Chapter 1 Introduction
How to Use the IDEATE Method Workbook
A Few Final Words Before You Get Started
Chapter 2 Identify
Would You Rather Sell Vitamins or Aspirin?
Find a Migraine Headache and You May Have Found a New Business!
The Coffee Conundrum: Easily Solved = Not Valuable
Don't Pitch Niche: Size Matters
Do We Really Need a New Shopping Cart?
Go Find the Humans Who Are Willing to (and Can) Pay
Bring Something to the World that Cannot Easily Be Obtained Elsewhere
Wouldn't It Be Great If…? Not Really
Identify Practice
Identify 10 Ideas
Self-Reflection on Identify
Chapter 3 Discover
View Your Problem in the Next Larger Context
Problems in Your Personal Sphere May Have Larger Application Throughout the World
Spend Time Learning More About Your Favorite Activity
A Trip to Italy Brought Us Starbucks
We Are All an Expert at Something
What Gives You a Migraine Headache Every Day?
Observe New Needs Created by Current Trends
Discover Practice
Discover 10 Ideas
Self-Reflection on Discover
Chapter 4 Enhance
Enhance to Turn a Niche Idea Into a Big-Market Idea
Twist and Shout: “I've Got Something Awesome for You Now!”
Reimagining the Old as Something New
Build Value for All, Not Just the Customer
Wobbly Three-Legged Stools Are Not Good for Entrepreneurs
Have a Seat on a Sturdy, Three-Legged Stool
Others’ Enhancements Create Opportunities for Your Enhancements!
Enhance Practice
Enhance 10 Ideas
Self-Reflection on Enhance
Chapter 5 Anticipate
Anticipate Social and Demographic Changes
Anticipate Technological Change (but Don't Geek Out)
Anticipate Political and Regulatory Change: Ask What Your Government Can Do for You!
Anticipate Industry Changes: Don't Feed the Dinosaurs!
Anticipate Practice
Anticipate 10 Ideas
Self-Reflection on Anticipate
Chapter 6 Target
Not Everyone Can (or Wants to) Buy a Tesla
Start With a Target Market and Learn Learn Learn About Them
Watch and Talk to People in a Target Area to Learn About Them. No Texting. No E-mail. No Facebook.
Target Practice
Target 10 Ideas
Self-Reflection on Target
Chapter 7 Evaluate
Are You Resolving a Migraine Headache With a “Pull” Solution?
Are You Losing Sleep Over Your Idea?
Do You Have a Leg Up (or Maybe Two Legs) Over Your Competition?
Is Your Solution Profitable?
Can You Take You Out of Your Idea?
Choosing Your Top 10 of 50 Ideas
Two for Three: A Two-Step Evaluation Process to Get You to Your Strongest Three Ideas
Concept Statements for Your Top Three Ideas
Self-Reflection on Evaluation
Chapter 8 Ideate 50 More
100 Ideas Is Not a “Nice to Have”—It's a “Need to Have”
You Know What to Do Now, so Apply Your Learning
Ready. Set. IDEATE.
Choosing Your Top 10 of 50 Ideas
Two for Three: It's Time to Evaluate Again
Concept Statements for Your Top Three Ideas
Self-Reflection on IDEATE-ing 50 More
Chapter 9 Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea
Entrepreneurship Is Really a Game of Guts and Estimates!
Risk Check to See Whether It Can Be Done
Value Check to Ensure It's Good for All
Gut Check for Sanity
The Idea Board
100 Ideas Later
Notes