Understanding Research for Business Students 1st Edition - A Complete Student′s Guide

Tìm hiểu nghiên cứu dành cho sinh viên kinh doanh
Hướng dẫn học sinh hoàn chỉnh
Bạn đang tiến hành nghiên cứu kinh doanh lần đầu tiên và không biết bắt đầu từ đâu? Cuốn sách này cung cấp cho bạn mọi thứ bạn cần để hoàn thành thành công dự án nghiên cứu của mình.   Từ việc chọn hướng nghiên cứu và xem xét vấn đề đạo đức cho đến thu thập dữ liệu và trình bày kết quả, cuốn sách này cung cấp hướng dẫn đơn giản về từng bước của quy trình nghiên cứu. Bao gồm các chủ đề như nghiên cứu truyền thông xã hội, làm việc nhóm và cách nghiên cứu tổ chức của riêng bạn, nó cung cấp cái nhìn toàn diện về nghiên cứu cho sinh viên kinh doanh và quản lý.   Cuốn sách: Cho phép bạn hình dung từng giai đoạn nghiên cứu liên kết với giai đoạn tiếp theo như thế nào và đảm bảo bạn không bỏ lỡ một bước nào với 'Bánh xe Dự án Nghiên cứu' tiện dụng. Cho phép bạn tăng khả năng được tuyển dụng và phát triển các kỹ năng có thể chuyển giao, chẳng hạn như viết đề xuất và phân tích dữ liệu Cung cấp các ví dụ nghiên cứu của sinh viên cho thấy những thách thức chung mà bạn có thể gặp phải - và cách giải quyết chúng. Các tính năng chính bao gồm ảnh chụp nhanh nghiên cứu, cung cấp các ví dụ ngắn gọn về cách thực hiện nghiên cứu thực tế và phim hoạt hình khái niệm đưa ra các quan điểm khác nhau về nghiên cứu để bạn có thể mở rộng kiến ​​thức của mình. Nó cũng có các câu hỏi cuối chương, câu hỏi trắc nghiệm trực tuyến và Kahoot! câu hỏi để bạn có thể kiểm tra sự hiểu biết của bạn.  Hướng dẫn bạn làm việc và hiểu cả dữ liệu sơ cấp và thứ cấp, cuốn sách này là người bạn đồng hành hoàn hảo cho bất kỳ sinh viên đại học nào đang thực hiện dự án nghiên cứu quản lý và kinh doanh.

List of Figures
List of Tables
List of Images
About the Author
Preface
Acknowledgements
Online Resources
1. Introduction to Business Research
Introduction
What is research?
How is business research different to other types of research?
Why do I need to study research methods?
Approaches to business research
The research process
The Research Wheel
What are the challenges I am likely to face during my research?
A note on research process, methods, methodology and projects
Chapter summary
Questions for review
Student scenario: Vanessa starts her research journey
Further reading
References
2. Getting Started: Choosing your Research Direction
Introduction
Key stages in your research direction
How do I generate research ideas?
Choosing your research topic
Reasons for not choosing a research topic
How do I narrow my research topic?
Identifying and defining your research problem
Developing your research direction
Chapter summary
Questions for review
Student scenario: Li Hong formulates her research objectives and questions
Further reading
References
3. Writing your Research Proposal
Introduction
What is a research proposal?
Considerations before writing your research proposal
How do I structure a research proposal?
How long does my research proposal need to be?
What are the challenges of writing a research proposal?
How do I write a winning business research proposal?
Can I change my topic after submitting my research proposal?
How does my research proposal relate to the research process?
What does a research proposal look like?
Your research project supervisor and the research proposal
Chapter summary
Questions for review
Student scenario: How Peggy overcame the challenges of writing her research proposal
Further reading
References
4. Searching and Critically Reviewing the Literature
Introduction
What is a literature review?
Why do I need to conduct a literature review?
The literature review process
How do I structure my literature review?
Choosing the approach to your literature review
Searching and evaluating the literature
Adopting a critical approach
Organizing your literature and key success factors
Chapter summary
Questions for review
Student scenario: Anita develops her literature review
Further reading
References
5. Research Philosophies, Approaches and Strategies
Introduction
Research methodology
What is research philosophy?
Understanding research paradigms and the ‘ologies’
Why do I need to learn about research philosophy?
Approaches to doing research
Types of research strategy
Which research strategy should I choose for my research project?
Validity and reliability in qualitative and quantitative research
Chapter summary
Questions for review
Student scenario: Marcel’s research diary
Further reading
References
6. Formulating the Research Design
Introduction
What is research design?
What is the purpose of a research design?
Types of research studies
Types of research design
Case study research design
Action research design
Experimental design
Time horizons
Archival design
Combining research designs
Comparative research design
Which is the ‘best’ research design for my research?
How research design ‘fits’ with overall research direction
Chapter summary
Questions for review
Student scenario: Nina selects her research design(s)
Further reading
References
7. Plagiarism and Ethics in Business Research
Introduction
What are research ethics?
Why are business ethics important?
Why is it important for me to learn about research ethics?
What are my ethical responsibilities to my research stakeholders?
Ethical issues and your research
Gaining ethics approval for your research
How do I negotiate access?
Chapter summary
Questions for review
Student scenario: The ethical issues impacting Max’s study
Further reading
References
8. Doing Work-based Projects and Researching your own Organization
Introduction
Work-based learning
What is a work-based project?
Comparing a work-based project and a dissertation
What does a work-based project look like?
What are the steps involved in undertaking a work-based project?
How do I plan and manage my work-based project?
Why relationships are important when doing a work-based project
The benefits and challenges of researching your own organization
The importance of reflection when doing a work-based project
The ethical considerations when doing a work-based project
Chapter summary
Questions for review
Student scenario: Ayomide’s collaboration with key research stakeholders
Further reading
References
9. Sampling Techniques
Introduction
What is a sample?
What are the steps in the sampling process?
Step 1: Define your target population
Step 2: Select your sampling frame
Step 3: Choose your sampling method(s)
Step 4: Determine your sample size
Step 5: Collect your data
Step 6: Assess your response rate and suitability of responses
How are sampling methods applied in practice?
Can I use multiple sampling methods?
Sampling methods and other steps in the research process
Chapter summary
Questions for review
Student scenario: Mohammed’s choice of sampling methods
Further reading
References
10. Secondary Data
Introduction
What are secondary data and secondary sources?
How do businesses use secondary data?
Writing a research project based only on secondary data
Sources of secondary data
Using secondary data sets
The advantages and disadvantages of using secondary data
Evaluating secondary data
Presenting secondary data
How does primary data relate to secondary data?
Chapter summary
Questions for review
Student scenario: Hakeem’s challenges of accessing and evaluating secondary data
Further reading
References
11. Social Media for Research
Introduction
What is social media?
Classifying social media and data collection
Strategies for data collection
The benefits and challenges of using social media for research
Social Media Analytics (SMA)
Ethical issues in social media research
Using social media for research: Top tips for students
Chapter summary
Questions for review
Student scenario: Tiffany’s use of Twitter to collect data
Further reading
References
12. Interviews and Focus Groups
Introduction
What is an interview?
Types of interviews
The purpose of the research interview
Face-to-face interviews
Recruiting your interviewees
How to conduct an online interview
Telephone interviews
Elite interviewing
Questioning techniques used in interviews
Recording interviews
What is a focus group?
Why use focus groups?
Types of online focus groups
How to organize a focus group
Benefits and disadvantages of conducting a focus group
Chapter summary
Questions for review
Student scenario: Conducting your own focus group (4–6 participants)
Further reading
References
13. Observational Research
Introduction
What is observational research?
Different types of observation
Methods of observation
Advantages and challenges of doing observational research
The process of designing observational research
What to observe
Recording your observations
Observation and ethnography
Observation and netnography
What makes an effective observer?
How to use observation in your research
Combining observational research with other methods
Chapter summary
Questions for review
Student scenario: Tim engages in participant observation
Further reading
References
14. Questionnaires
Introduction
What are questionnaires?
Types of questionnaires
The advantages and disadvantages of questionnaires
Questionnaire design
Chapter summary
Questions for review
Student scenario: Sylvia’s questionnaire design
Further reading
References
15. Analyzing and Managing Qualitative Data
Introduction
What is qualitative analysis?
The differences between qualitative and quantitative data
How to analyze qualitative data
Types of qualitative data analysis
Using computer-assisted qualitative data analysis software
Chapter summary
Questions for review
Student scenario: Heidi’s content analysis of advertising campaigns
Further reading
References
16. Analyzing and Managing Quantitative Data
Introduction
What is quantitative analysis?
Step 1: Organizing your data for analysis
Step 2: Summarizing your data using descriptive statistics
Step 3: Analyzing your data using inferential statistics
Deciding which statistical tests to use
Statistical software packages
Chapter summary
Questions for review
Student scenario: Sonita prepares to conduct quantitative data analysis
Further reading
References
17. Getting Started with IBM SPSS Statistics
Introduction
What is IBM SPSS Statistics?
Getting started
Descriptive statistics
Analyzing data using inferential statistics
Correlation
Linear regression
Including IBM SPSS Statistics output on Microsoft Word
Chapter summary
Questions for review
Student scenario: Lucas uses IBM SPSS Statistics to analyze his data
Further reading
Reference
18. Writing Up and Disseminating your Work
Introduction
Starting to write up your research project
Your first draft
Structuring your research project
Presenting your research project
Submitting your research project
The viva voce
The marking of a research project
Publishing and disseminating your work
Key success factors when writing a research project
Group task – ‘Baking the research cake’
Chapter summary
Questions for review
Student scenario: Lucy begins writing up her research
Further reading
References
Index