Business Writing Today 4th Edition - A Practical Guide
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Hướng dẫn thực hànhBusiness Writing Today: Hướng dẫn thực hành, Ấn bản thứ tư chuẩn bị cho sinh viên thành công trong thế giới kinh doanh bằng cách cung cấp cho họ những công cụ cần thiết để viết một cách hiệu quả, bất kể tình huống nào. Trong văn bản có tính thực tiễn cao này, tác giả Natalie Canavor chia sẻ hướng dẫn từng bước và mẹo để viết rõ ràng và có chiến lược hơn. Người đọc sẽ biết phải nói gì và nói như thế nào trên bất kỳ phương tiện nào, từ tweet và email cho đến các đề xuất và báo cáo chính thức. Mỗi kỹ thuật đều có ví dụ cụ thể và cơ hội thực hành, giúp học viên chuyển giao kỹ năng viết của mình vào môi trường làm việc.
- PrefaceA Note to InstructorsAcknowledgmentsAbout the AuthorPart I How to Communicate in Writing
- Chapter 1 Business Writing Today—and YouWriting and Your Career, Now and TomorrowHow Employers Value WritingApplying Good Writing Principles Across PlatformsCommunicating Your Own ValueHow to Choose the Right Communication PlatformDon’t Choose Writing When……Do Depend on Writing When…Using the Best Channel for Written MessagesHow to Use This BookSummary Checklist: Planning Your Business Writing ExperiencePractice Opportunities
- Chapter 2 How to Build Successful MessagesPlanning Successful Messages Step by StepStep 1: Know Your Immediate and Long-Range GoalsPut Bottom Line on TopDefine Goals to Narrow Your VisionPut Your Goals Analysis to WorkStep 2: Characterizing Your Audiences and Understanding Their PerspectiveObserve People to Predict Their ResponseRecognizing Personal FiltersPractice Reading Between the LinesBridging Personal and Generational DifferencesUnderstanding Your GenerationsGeneration Z: Born 1995 or LaterMillennial Generation (Generation Y): Born 1981–1995Generation X: Born 1965–1980Baby Boomers: Born 1946–1964Communicating Cross-GenerationTap Into Your IntuitionPutting Your Insights to WorkBuilding Relationships in a Diverse WorldWriting to People You’ve Never MetInventing an AudienceAssessing Corporate CultureWriting to GroupsGatekeepers and “Serial Audiences”Messages to the Universe: Digital MediaSummary Checklist: Best Practices for Developing Effective MessagesPractice Opportunities
- Chapter 3 Strategize Your MessagingYour Goal: What Response Do You Want?Your Audience: What Do You Know About Your Readers?Your Content Points: Brainstorm to Identify ThemStructure Your Messages for ImpactTHE LEAD: Don’t Bury It!THE MIDDLE: Present Supporting Backup and DetailTHE CLOSE: End Well With ConfirmationCheck Your Tone and ContentChoose How to OrganizeOption 1: Create an OutlineOption 2: Tell It to SomeoneOption 3: Handwrite Your DraftOption 4: Organize GraphicallyGraphic Options for All Business WritingUse Headlines to Title a Document and Major SectionsUsing Bullet Points and NumberingAdditional Graphic TechniquesWrite for Small Screen ReadersThe Goldilocks Principle: How Much Is Just Right?Manage Your Written ToneWhat About Emojis?A 12-Point Tone ChecklistWriting for an Inclusive WorldAvoid “Ageism”Sidestep SexismRecognize Ethnic and Racial Communities AppropriatelyRespect the LGBTQ+ CommunityRespecting People with DisabilitiesExamples: Problem-Solve With the Planning StructureCase 1:Drawing Important People to CampusThree Ways To Personalize MessagesCase 2:Asking for OpportunitiesWhen Planning Doesn’t Help: Use Writing!Summary Checklist: Best Practice for Strategizing Messages and DocumentsPractice OpportunitiesPart II Sharpen and Energize Your Writing
- Chapter 4 Create the First DraftChoose the Familiar Words of ConversationHelp Yourself to Better WordsBuild Clear, Concise, Active SentencesBuild Rhythm Into Sentence ProgressionListen to Your Writing!How Long Should Sentences Be?Build With Action VerbsAssemble Short, Logical ParagraphsDeploy Strong Transitions: Words, Phrases, and DevicesSidestep Tone TrapsForgo Risky HumorRecognize and Avoid Prejudicial WordingResist Emotional Display and NegativismAvoid the Pompous and PretentiousShun the Cold and ImpersonalSummary Checklist: Best Practices for Creating a First DraftPractice Opportunities
- Chapter 5 Edit and Sharpen Your WritingThe Editing Process: Ten Principles1. Give It the Time It Needs2. Give It Some Space3. Consciously Switch Roles4. Print It Out and Use Your Red Pen5. Edit in Successive Stages6. Use the Read-Aloud Test7. Use Grammar and Wording Tools8. Find a Co-Reader9. Proofread. Finally.10. Track Your ChangesPractical Editing Stage 1: Review ContentPractical Editing Stage 2: Review Language and StructureUse the Readability IndexUse the Read-Aloud MethodCommonsense Fix-It TechniquesStrip RedundancySubstitute Short Words for Long OnesEdit Out Wordy PhrasesMinimize Words That Create Abstract SentencesWords Ending in –ingWords Ending in –ionWords Ending in –iousWords Ending in –edLimit Use of Prepositions: Of, To, For, By, In, OnLimit Adjectives and AdverbsCount Your Conjunctions: And, Or, But, For, Nor, Yet, SoPower Up Your VerbsSidestep Business-SpeakThe Trouble With JargonJargon Problem 1Jargon Problem 2Jargon Problem 3The Trouble With BuzzwordsThe Trouble With IdiomsThe Trouble With Empty RhetoricThe Trouble With Insensitive LanguageFixing Some Grammar GlitchesUsing CommasUsing PeriodsExclamation PointsDots and DashesWandering and Ambiguous SentencesDanglers and Misplaced ModifiersParallel ConstructionNoun and Adjective PileupsThat Versus Who Versus WhichWho Versus WhomIt’s Versus ItsUsing HoweverDouble NegativesPronoun ChallengesEditing Down Long CopyHow Correct Must Business Writing Be?Some Liberties You Can Take With GrammarOk: Starting Sentences With Because, And, Or, ButOk: Ending With Prepositions and ConjunctionsOk: Using Sentence FragmentsFinally: ProofreadRemember: Many Ways Can WorkThe Fixer Takeaway: Know YourselfSummary Checklist: Best Practice for Letters and Important MessagesPractice Opportunities
- Chapter 6 Use the Techniques of PersuasionPerspectives on Persuasion: From Greek Philosophy to Today’s ResearchStart by Listening and Exercising EmpathyCreate and Ask Good QuestionsUse Knowledge to Build TrustAcknowledge Other ViewpointsStrategize RealisticallyBelieve It!Build Persuasion Techniques Into Your Writing VoiceKnow Your NarrativeFocus on Benefits, Not FeaturesShow Don’t Sell!Create a VisionCraft Language to Bring Your Idea to LifeUnderstand the Emotional Load Words CarryChilling LanguageConciliatory LanguageChoose High-Energy VerbsBanish Hedgy LanguageTake Care With Emotionally Loaded WordsBuild With Concrete, Graphic LanguageUse Language to Paint PicturesWhen the Story Is Yours: Finding, Shaping, TellingHow to Dig for Your Own StoryDraw on the Transformation Story ModelTips for Writing the StoryUsing Story to Reach People EmotionallyIntegrate Ethos, Logos, and PathosUse Graphics to Support PersuasionSome Design FundamentalsAbout TypefaceBreak It UpFor Proposals and Other Big DocumentsSummary Checklist: Best Practices for Creating a First DraftPractice OpportunitiesPart III The Basics of Business Communication
- Chapter 7 Connect With Everyday MessagesStrategize Email Messaging to Gain Your GoalsShape Emails Based on Their PurposeKnow When Email Is Not the Right ChannelApply the Planning Structure to Every MessageCraft Subject Lines That EnticeUse Suitable SalutationsCraft Strong LeadsWrite Good MiddlesClose SoundlyCommunicate With a Positive and Inclusive SpiritSmile When You Say ThatMonitor for InclusivenessHumanize Your MessagingAnalyze Workplace Challenges Systematically Draft 1Draft 2Draft 3Version 1Version 2Some Email Q&AAdapting Communication Tools for Remote WorkEmail and More for Remote WorkersCompose Good Status ReportsKeep Personal RecordsHandle Chat MessagingPrepare for Video ConferencingSummary Checklist: Best Practice for Email and Short MessagingPractice Opportunities
- Chapter 8 Writing Letters and More Formal MessagesCharacteristics of Effective LettersFormat: Keep It Simple But ClassicExample: Classic Letter FormatWrite Letters Specific to Each SituationThank-You-Very-Much NotesWriting Effective RequestsUse Written Messages to Network and Build ConnectionsAsking for Informational InterviewsSample 1Sample 2Use Strategies That Build Your ConnectionsPractice Job Application CourtesiesWriting a Rejection MessageResigning From a JobDelivering a Bad News MessageFraming Good Apologies: A Leadership SkillUse the Power of Handwritten NotesWriting Strategies for Entrepreneurs and FreelancersResolving a Dispute With a SupplierResponding to ComplaintsCollecting Overdue BillsWriting for International Audiences and People With Limited FluencySummary Checklist: Best Practice for Letters and Important MessagesPractice Opportunities
- Chapter 9 Creating Strong Business MaterialsGuidelines for Writing Effective Business DocumentsHandling Major Projects and Team CollaborationCreate a Comprehensive Plan of ActionJumpstart Projects With a Folder SystemTeam ProactivelyCollaborating to WriteCreate Reports That Win Support and Add ValueDeliver the Big Picture in Project ReportsFind Your StoryWrite Status Reports to Focus on AccomplishmentsWriting the Executive SummaryWriting Style for Executive SummariesSample Executive Summary for a ReportOutline-Style Versus Narrative Executive SummaryCraven County’s BrownfieldsWriting Proposals That Win BusinessWorking With Rigid FormatsWriting Informal, Conversation-Based ProposalsWriting Short Personal ProposalsWriting Successful Grant ApplicationsGrant Application StrategiesA Word on Business PlansWriting How-To Material That Works for ReadersSummary Checklist: Best Practices for Complex Business DocumentsPractice OpportunitiesPart IV Writing For Online and Spoken Media
- Chapter 10 Using the Digital World StrategicallyThe Virtual World: A Big Picture ViewLeverage Your Writing SkillsDevelop a Strategic PlanCreate Your PersonaStay Consistent Across PlatformsAim to Build TrustFoster Relationships CreativelyDeliver Valuable SubstanceBuild in the InteractionIntegrate Your Online and Offline ActivitiesSpecial Characteristics of Online WritingPlan and Write a Website That Connects With Your AudiencesDefine Your GoalsDefine and Profile Your AudienceDevelop Message and Content IdeasPlan Your ArchitectureChoose Your ToneTranslate Print to Online LanguageIntroducing Kung Foe: Martial Arts Lessons Designed for WomenMiddletown Women: Learn Kung Foe and Stay Safe Anywhere!Talk to Jack! Call Today: 111-222-3333How to Strategize a Website: Site-Building in PracticeBuilding a Home PageTed’s Small-Business Tech SupportUse Clear Wording and Icons for NavigationAbout Us PageServices/Products PageTry Do-It-Yourself UXThe Blog: Why and How to Create Your OwnInventory Your Strengths and KnowledgeUse Online Resources to Develop Blog IdeasTake Trouble With Headlines and LeadsLinkedIn: Connecting With Employers, Making ContactsCrafting Your LinkedIn ProfileWriting Tips for Online ProfilesBuilding Community with LinkedInSocial Media Options: Written, Visual, OralUsing Twitter’s Micro Magic10 Tips for Getting the Most From TwitterThink Global: Online Networks Live EverywhereKeep Wording and Structure SimpleKeep Graphics Accessible and UnclutteredStay Conscious of Cultural DifferencesSummary Checklist: Best Practices for Using Online PlatformsPractice Opportunities
- Chapter 11 Leverage Your Writing Skills for Spoken and Visual MediaWriting and Using an Elevator Speech to Introduce YourselfWhen You’re a New Career BuilderDeveloping Speeches and Oral PresentationsPresentation Planning WorksheetAdapt Your Personal StoryFor Spoken Media, Use a Sayable Writing Style How Many Words Do You Need?More Ways to Foster EngagementWhen You Must Read a SpeechTalking Points: When You Need to Think on Your FeetHow to Use Talking Points for InterviewsUsing Visuals to Support Your MessagingFinding and Creating Your Own VisualsCreating Effective PowerPoint PresentationsImprove Your Video Conferencing GameTechnical Tips for Smart ZoomingPlanning, Scripting and Using VideoSystems to Support Planning Longer VideosLanguage for VideoConsider the Limitations of Your EquipmentIntroducing Yourself With VideoMore Ways to Use VideoDevelop Infographics to Tell Data StoriesSummary Checklist: Best Practices for Creating Presentations and Using VisualsPractice OpportunitiesPart V Into the Future
- Chapter 12 Win Your Opportunities: Writing for the HuntKnow Your Strengths and Unique AssetsPlan Your Résumé and Choose a Format to Showcase Your CapabilitiesHow Traditional Must Résumés Be?Tweak the Format to AdvantageAdapt Categories and Writing Style to Your ContentUse Concise and Energetic LanguageCreate a Strong Summary of QualificationsExample: A Narrative-Style Summary of ExperienceExample: An Outline-Style Summary of ExperienceShowcase Your Work ExperienceStatement AStatement BStatement AStatement BStatement AStatement BChoose Content and Techniques That Show You to AdvantageTechnical Specs for RésumésAlternative Formats: Functional and Hybrid RésumésWrite Customized Cover Letters to Gain an EdgeOptions for Strengthening Your LettersTips for Connecting With ReviewersAdopt an Upbeat ToneTechnical Specs for Application LettersSocial Media as Your Online RésuméSummary Checklist: Best Practices for Creating Your Application MaterialsPractice OpportunitiesIndex
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