Introduction to Business 1st Edition
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giới thiệu về kinh doanhĐược viết bởi các tác giả bán chạy nhất Heidi M. Neck, Christopher P. Neck và Emma L. Murray, Giới thiệu về Kinh doanh khám phá các nền tảng cơ bản của kinh doanh hiện đại đồng thời giải quyết xuyên suốt tác động xã hội, đạo đức và sức mạnh của sự đổi mới. Các trường hợp về công ty khởi nghiệp, doanh nghiệp nhỏ và tập đoàn sẽ thu hút sự quan tâm của sinh viên khi họ học hỏi từ các tổ chức tiên tiến nhất hiện nay. Bất kể nguyện vọng nghề nghiệp của học sinh là gì, họ sẽ phát triển tư duy và kỹ năng cần thiết để thành công trong hành trình nghề nghiệp của mình.
- List of Case StudiesPrefaceAcknowledgmentsAbout the AuthorsPart I Business in an Entrepreneurial World
- Chapter 1 The Business of BusinessWhat Is Business?Types of Business OrganizationsStartupsMultinational CorporationsGrowth CompaniesNonprofit OrganizationsThe Building Blocks of a BusinessBlock 1: The OfferingBlock 2: Markets and CustomersBlock 3: Structure and PurposeBlock 4: People Inside the BusinessBlock 5: PerformanceThe Role of Business in the World TodayPeople, Planet, ProfitPeoplePlanetProfitThe UN Sustainable Development Goals (SDGs)The Future of WorkThe Gig EconomyThe WorkersThe CompaniesThe ConsumersAI, Automation, and the Work of the FutureEntrepreneurial Thinking and the Future of BusinessSocial Responsibility and Ethical Decision MakingEthical Decision MakingIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 2 Business Without BordersGlobal Business TodayCommon Challenges of Global BusinessApproaches to Managing Legal and Regulatory ObligationsChoose the Right Business StructureBe Mindful of Local Employment LawsUnderstand the Impact of Tax ImplicationsAssess Pricing ChallengesResearch Political and Cultural ConsiderationsTrading Across BordersTypes of Trade RestrictionsAbsolute and Comparative AdvantageFrom Multinational Corporations to Startups in a Flat WorldBenefits and Criticisms of MNCsBenefits of MNCsCriticisms of MNCsWorking Across CulturesCultural MisunderstandingsCultural CompetenceModels to Help Improve Your Cultural AwarenessHofstede Model of Cultural DimensionsMeyer’s Cultural MapMolinsky’s Six-Dimension Framework for Global DexterityIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 3 The Entrepreneurial MindsetThe Entrepreneurial MindsetGrowth Mindset Versus Fixed MindsetDeveloping a Growth MindsetThe Entrepreneurial Mindset in DepthTolerance for FailureDeveloping GritHow Entrepreneurs Really ThinkTheory of EffectuationDeliberate PracticeHow Deliberate Practice Shapes the BrainBusiness in a VUCA WorldVUCA and EntrepreneursThe Known-Unknown MatrixIn ReviewBusinesses Discussed in This ChapterKey TermsPart II Block 1 The Offering
- Chapter 4 Business CreationBusiness Creation Through Entrepreneurship Is the Economic Engine of SocietyGlobal EntrepreneurshipThe Truth About EntrepreneurshipThe Seven Truths About EntrepreneurshipTruth #1: Entrepreneurship Is Not Reserved for StartupsTruth #2: Entrepreneurs Do Not Have a Special Set of Personality TraitsTruth #3: Entrepreneurship Can Be Taught Because It’s a Way of ThinkingTruth #4: Entrepreneurs Are Not Extreme Risk TakersTruth #5: Entrepreneurs Collaborate More Than They CompeteTruth #6: Entrepreneurs Act More Than They PlanTruth #7: Entrepreneurship Is a Life SkillTypes of EntrepreneurshipCorporate EntrepreneurshipEntrepreneurship InsideFranchisingBuying a Small BusinessSocial EntrepreneurshipFamily EnterpriseSerial EntrepreneurshipOpportunities—Not Ideas—Create BusinessesThe Idea Classification MatrixFour Pathways to Opportunity RecognitionThe IDEATE Method of Opportunity RecognitionApplying the IDEATE MethodIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 5 Business ModelsWhat Is a Business Model?The Four Parts of a Business ModelThe OfferingThe CustomersThe InfrastructureFinancial ViabilityThe Most Common Components of a Business ModelThe ProblemThe SolutionKey ResourcesCustomer SegmentsValue PropositionCompetitive AdvantageSales ChannelsRevenue ModelCost StructureKey PartnersKey MetricsTypes of Business ModelsDistributorRetailerFranchisingSubscriptionAggregatorAdvertisingData Licensing/Data SellingSoftware as a Service (SaaS)Utility and UsageProfessionalLicensingFreemiumThe Business Model Canvas ToolUsing the BMC for Ideation and InnovationFreshwatchingRemove the CoreEpicentersFollow PatternsAsk Trigger QuestionsBusiness Model DisruptionDisruptive InnovationHow Companies Can Develop a Disruptive Business Model23Disruption Requires ResearchUnmet NeedsInnovation Is KeyMarket CreationIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 6 Business Strategy for Competitive AdvantageThe Importance of Business StrategyConnecting Strategy to Mission and VisionHow Strategy Connects With Competitive AdvantageThe Four Generic Strategies and Competitive AdvantageStuck in the MiddleExternal Strategic AnalysisPESTLE AnalysisScenario PlanningInternal Strategic AnalysisResource-Based ViewValuableRareCostly to ImitateOrganized to Capture ValueCompetitive Profile MatrixHypercompetitionThe 7S’s Hypercompetition ModelIn ReviewBusinesses Discussed in This ChapterKey TermsPart III Block 2 Markets and Customers
- Chapter 7 Marketing and SalesThe Role of Marketing and Sales in BusinessThe Marketing MixProductPriceTypes of Pricing StrategiesPromotionTypes of AdvertisingSpecialty PromotionSales PromotionsPublic RelationsContent MarketingPlaceB2B and B2C SalesThe Sales CycleModern Selling TechniquesSPIN SellingSituationProblemImplicationNeed-Payoff QuestionsSNAP SellingKeep It SimpleBe iNvaluableAlways AlignRaise PrioritiesN.E.A.T. SellingInbound SellingCustomer-Centric SellingIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 8 Customers and Market SegmentsHow Customers Create MarketsCustomers and MarketsTypes of CustomersConsumer Behavior and Buying DecisionsCustomers Seek Functional and Emotional ValueConnecting With Customers on an Emotional LevelThe Buying ProcessThe Technology Adoption Life CycleMarket SegmentationTypes of SegmentsBenefits of Segmenting a MarketIn ReviewBusinesses Discussed in This ChapterKey TermsPart IV Block 3 Structure and Purpose
- Chapter 9 Organizational Structure and DesignOrganizational StructureOrganizational ChartsTypes of ManagersElements of Organizational StructureDivision of LaborDepartmentalizationChain of CommandSpan of ControlAuthority, Responsibility, and DelegationAuthorityResponsibilityDelegationCentralization and DecentralizationFormalizationTraditional Organizational StructuresSimple StructureFunctional StructureDivisional StructureVertical Organizational StructureHorizontal Organizational StructureContemporary Organizational StructuresMatrix OrganizationsNetwork StructureHolacratic Organizational StructureProcess-Based Organizational StructureVirtual Organizational StructureCircular StructurePrimary Factors in Determining Structural TypeEnvironmentMechanistic StructureOrganic StructureCompany SizeStrategyTechnologyFinancial ConditionThe Organizational Life CycleIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 10 Organizational Mission and CultureOrganizational Mission, Vision, and ValuesMission StatementMission as a Guide for Strategic DecisionsVisionValuesOrganizational CultureStrong and Weak Organizational CulturesDimensions of Organizational CultureDifferent Types of CulturePositive Organizational CultureCommunal CultureFragmented CultureMercenary CultureNetworked CultureEthical CultureSpiritual CultureEmployee Fit With Organizational CultureCulture and Mental HealthClues to Help Decipher Organizational CultureSymbolsPracticesRitualsMythsIn ReviewBusinesses Discussed in This ChapterKey TermsPart V Block 4 People Inside the Business
- Chapter 11 Management and LeadershipWhat Is Management?What Managers DoThe Four Functions of ManagementPlanningTypes of PlansOrganizingLeadingControllingDifferent Types of ManagersFinancial ManagersOperations ManagersMarketing ManagersHuman Resources ManagersAdministrative ManagersEssential Management SkillsOther Important Management SkillsLeading Versus Managing OthersWhat Leaders DoThe Differences Between Managers and LeadersVarious Leadership StylesDiversity, Equity, and Inclusion (DEI)How Leaders Can Promote DEI in OrganizationsPositive Ways to Promote DEIIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 12 Human Resource ManagementHuman Resource Management and Talent ManagementMain Challenges for HRMRise in Flexible WorkingGrowth in Gig WorkersReskilling/UpskillingIncreasingly Diverse WorkforceRecruitment and Selection for Diversity and InclusionLevels of DiversityAge DiversityRace and Ethnicity DiversityGender DiversitySexual OrientationAbility DiversityLegal Framework for Diversity and InclusionFinding Strong TalentFinding Internal and External CandidatesHiring Nontraditional CandidatesThe Selection ProcessOnboarding and Training EmployeesRemote OnboardingThe Training ProcessEmployee PerformanceAchievement-OrientedFair and AccurateDevelopmentalThe Importance of FeedbackRetaining Employees Through CompensationRetaining Employees Through Development ProgramsAdditional Benefits To Compensation PackagesCollege Tuition AssistanceFlexible Working HoursShorter Working WeekFinancial Wellness ProgramsLeave PoliciesWell-being ProgramsIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 13 Motivation and EmpowermentMotivation and Empowerment in BusinessThe Motivation ProcessEmpowermentIntrinsic MotivationMaslow’s Hierarchy of NeedsERG Theory of MotivationHerzberg’s Two-Factor TheoryMcClelland’s Acquired Needs TheoryEquity TheoryExpectancy TheoryGoal-Setting TheoryExtrinsic MotivationFinancial Sources of Extrinsic MotivationSeniority-Based PayJob Content–Based PaySkill-Based PayPerformance-Based PayNonfinancial Sources of Extrinsic MotivationAwards and RecognitionJob EnrichmentTraining and DevelopmentCombining Both Intrinsic and Extrinsic MotivatorsMotivation for OurselvesMotivation Through Empowerment and Self-LeadershipSelf-Leadership as a Key Empowerment Strategy for ManagersIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 14 Communication in BusinessThe Role of CommunicationThe Communication ProcessForms of CommunicationFace-to-Face CommunicationVirtual CommunicationBarriers to Effective CommunicationListeningActive ListeningCommunicating in OrganizationsThree Directions of CommunicationDownward CommunicationUpward CommunicationLateral CommunicationFormal and Informal NetworksHow To Control GossipCross-Cultural CommunicationBarriers to Cross-Cultural CommunicationEthnocentrismInformal LanguageParticipation NormsConflictConstructive CriticismIn ReviewBusinesses Discussed in This ChapterKey TermsPart VI Block 5 Performance
- Chapter 15 Business OperationsThe Operations Behind Running a BusinessConverting Inputs Into OutputsHow Operations Function in Different IndustriesRetail Business OperationsRestaurant Business OperationsService Company Business OperationsProduct Business OperationsDigital Business OperationsProduct OperationsStep 1: Production PlanningStep 2: RoutingStep 3: SchedulingStep 4: DispatchingStep 5: Follow UpTypes of Production MethodsMake to OrderMass ProductionMass CustomizationContinuous ProductionLean ManufacturingAgile ManufacturingAdditive ManufacturingQuality ControlContinuous ImprovementStatistical Quality Control (SQC)Six Sigma and Lean Six SigmaService OperationsMeasure Customer FeedbackReport on Customer DataManage TechnologyStrategize Positive Customer ExperienceSupport Customer OnboardingDigital OperationsDigital TransformationDigitization and the Employee ExperienceSupply Chain ManagementIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 16 Data Management and AnalyticsData and InformationBig Data Versus Small DataUser-Generated DataInformation SystemsTypes of Information SystemsData Communication NetworksCloud ComputingThe InternetThe World Wide WebThe IntranetExtranetData Security IssuesProtecting Against CybercrimeBusiness AnalyticsTypes of Business AnalyticsDescriptive AnalyticsDiagnostic AnalyticsPredictive AnalyticsPrescriptive AnalyticsComponents of Business AnalyticsData AggregationData MiningAssociation and Sequence IdentificationForecastingOptimizationData VisualizationChallenges Presented by Business AnalyticsExecutive DistrustPoor CollaborationLack of CommitmentLow-Quality DataIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 17 Accounting BasicsAccounting Is the Language of BusinessUsers of Accounting InformationTypes of AccountingCash Basis Accounting and Accrual Basis AccountingThe Three Major Financial StatementsThe Income StatementThe Balance SheetOther Types of AssetsLiabilities and Shareholder EquityThe Cash Flow StatementNet Income Versus Cash FlowConnecting the Three StatementsAnalyzing Performance: Ratio AnalysisThe Six Most Important Financial RatiosRatio #1 Gross Margin PercentageRatio #2: Profit MarginRatio #3: Return on EquityRatio #4: Debt-to-Equity RatioRatio #5: Quick RatioRatio #6: Current ratioIn ReviewBusinesses Discussed in This ChapterKey Terms
- Chapter 18 Financial ManagementFinancial Management OverviewThree Types of Financial Management DecisionsFinancial Management FunctionsEstimate Required CapitalDetermine Capital StructureEvaluate and Select Sources of FundsAllocate and Control FundsDistribute Profits or SurplusMonitoring Financial ActivitiesHow Financial Management Is Different From AccountingThe Role of a CFO in a BusinessDifferences Between CFOs and ControllersFinancial PlanningEquity and Debt FinancingEquity FinancingStages of Equity Financing for Business StartupsForms of Early-Stage Equity FinancingDebt FinancingTypes of Business LoansBusiness Term LoanCommercial MortgageEquipment LeaseLine of CreditBusiness Credit CardsSBA LoansMicroloansPaying Back a Business LoanThe Cash Conversion CycleInternal Financial ControlsTypes of Internal Financial ControlsDetective Internal ControlsPreventative Internal ControlsCorrective Internal ControlsIn ReviewBusinesses Discussed in This ChapterKey TermsAppendix A: Navigating Legal and IP Issues in BusinessLegal ConsiderationsTypes of Legal StructuresSole ProprietorshipGeneral PartnershipLimited Liability CompanyBenefit CorporationNot-for-Profit EntitiesIntellectual Property (IP)The Four Types of Intellectual PropertyCopyrightTrademark and Service MarkTrade SecretPatentNondisclosure AgreementGlobal IP TheftCommon IP TrapsPublicly Disclosing Your InnovationFailure to Protect Product and ProcessesInability to Determine OriginalityFailure to Assign OwnershipFailure to Protect IP in Global MarketsHiring EmployeesEqual Employment OpportunityEmployer Identification NumberUnemployment and Workers’ CompensationWithholding TaxesEmployee FormsBenefitsSafety MeasuresHiring a Contractor or an Employee?Compensating EmployeesCompensation in the Form of EquityUnpaid InternshipsIn ReviewKey TermsAppendix B: Putting It All TogetherThe Business Impact ProjectThe Business Impact Slide DeckResearching Your Chosen CompanySummary of Deliverable ExpectationsBusiness Impact Deck ExampleGlossaryEndnotesIndex
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