Marketing Strategy & Management 1st Edition

Online ResourcesAbout the AuthorAcknowledgments1 Setting the Stage: The Purpose and Promise of MarketingLeadership Insights 1 – Kate ColarulliThe Impossible DreamLearning ObjectivesBefore We BeginEnduring Insights 1.1 – Walt DisneyEnduring Insights 1.2 – Michael CorleoneThe Value PropositionEnduring Insights 1.3 – Ben RyanMarketing’s Role and ObligationBlunders & Insights 1.1 – Cultural Missteps in ChinaBlunders & Insights 1.2 – Is Zuckerberg Really That Clueless?Summary2 Marketing Planning: Good Strategy Doesn’t Just HappenLeadership Insights 2 – Bill TierneyGood Planning Results In SynergiesLearning ObjectivesThe Marketing PlanEnduring Insights 2.1 – Sun TzuBlunders & Insights 2.1 – Moldy Whoppers? No Thanks.Enduring Insights 2.2 – SenecaBlunders & Insights 2.2 – Crowdsourcing Is Bad News For the WhopperAchieving SynergiesEnduring Insights 2.3 – Bear BryantSummary3 Reason-Based Strategic Decision-MakingLeadership Insights 3 – Christina MallonTough DecisionsLearning ObjectivesThe Decision-Making ProcessEnduring Insights 3.1 – Winston ChurchillBlunders & Insights 3.1 – This Ketchup is Not for Kids!Enduring Insights 3.2 – Sherlock HolmesBlunders & Insights 3.2 – Actually, Lisa Is Very NiceEnduring Insights 3.3 – Albert EinsteinMarketing MetricsSummary4 The Most Important Person: Prioritizing the Consumer ExperienceLeadership Insights 4 – José Díaz JuradoWhat do Consumers Want?Learning ObjectivesThe Primacy of the ConsumerEnduring Insights 4.1 – Jeff BezosPsychological Foundations of Consumer BehaviorBlunders & Insights 4.1 – You Know Its Bad When These People Like YouSociological Foundations of Consumer BehaviorEnduring Insights 4.2 – Malcolm GladwellBlunders & Insights 4.2 – Lesson #1: Don’t Promote Snacks to People Who are FastingStrategic ImplicationsEnduring Insights 4.3 – Sun TzuSummary5 Leadership. Who Is Steering This Ship?Leadership Insights 5 – Carolyn S. FraserThe Coolest Company You’ve Never Heard AboutLearning ObjectivesWhat is Leadership?Enduring Insights 5.1 – Abraham LincolnHow a Leader ThinksBlunders & Insights 5.1 – True Leaders Don’t Have to Twist ArmsEnduring Insights 5.2 – Albert EinsteinBlunders & Insights 5.2 – L’Oréal’s Temporary AmnesiaWhat a Leader DoesEnduring Insights 5.3 – Maya AngelouSummary6 Establishing and Strengthening a Strategic Competitive AdvantageLeadership Insights 6 – Leland Foster LauryThis Company has been Innovating for 630+ YearsLearning ObjectivesKnow the CompetitionEnduring Insights 6.1 – Miyamoto MushashiBlunders & Insights 6.1 – Budweiser Blows $2.5 Million on a Bet?Know ThyselfEnduring Insights 6.2 – Wayne GretzkyEnduring Insights 6.3 – Sun TzuCompetitive Marketing MovesEnduring Insights 6.4 – Napoleon BonaparteBlunders & Insights 6.2 – Tesco Tries to Share the BlameSustainability as a Source of Competitive AdvantageSummary7 Target Markets: Identifying and Targeting those Individuals Most Likely to Respond to the Marketing StrategyLeadership Insights 7 – Erin Hannon“Off The Wall” Targeting of Outcasts and MisfitsLearning ObjectivesA Crowded World & IPATSegmentation ProcessEnduring Insights 7.1 – Robert GreeneBlunders & Insights 7.1 – Selecting the Wrong Target MarketEnduring Insights 7.2 – Michael PorterDifferent Target Markets Require Different StrategiesBlunders & Insights 7.2 – Sending an Unwanted Email? Get Ready for Hefty FinesThe Sustainability MarketEnduring Insights 7.3 – ConfuciusSummary8 Product Strategies: Creating The Value PropositionLeadership Insights 8 – Ed HarrisKfc Knows it’s not Just about the ChickenLearning ObjectivesWhat is a Product?New Product DevelopmentBlunders & Insights 8.1 – Are Hp Computers Racist?Product-Related Objectives and StrategyEnduring Insights 8.1 – Charles DarwinBlunders & Insights 8.2 – Its Just a Cup of Coffee, Right?Enduring Insights 8.2 – Eleanor RooseveltEnduring Insights 8.3 – Christine LagardeEnduring Insights 8.4 – B.h. Liddell HartProduct TacticsSummary9 Pricing Strategies: Signaling the Value PropositionLeadership Insights 9 – Shawn DragannIs Crypto the Future?Learning ObjectivesThe Importance of PricingEconomic Principles & ForcesEnduring Insights 9.1 – Wangari MaathaiBlunders & Insights 9.1 – No, Poverty is Not a GameConsumer Perceptions of Price and ValueEnduring Insights 9.2 – Seth GodinPricing ObjectivesBlunders & Insights 9.2 – The Rise and Fall of PelotonPricing StrategiesEnduring Insights 9.3 – Daphne Caruana GaliziaBlunders & Insights 9.2 – Money Drop Gone WrongPricing TacticsSummary10 Place Strategies: Delivering the Value PropositionLeadership Insights 10 – Brittany Ford“Logistics” Should Get a Gold MedalLearning ObjectivesThe Critical Role of the Supply ChainEnduring Insights 10.1 – Alexander The GreatRelevant Economic FactorsThe Consumer ConnectionBlunders & Insights 10.1 – Stranded In ParadiseSupply Chain ObjectivesEnduring Insights 10.2 – Henry FordSupply Chain StrategiesBlunders & Insights 10.2 – Fool Me Twice: Airbnb Commits a Double BlunderThe Sustainable Supply ChainEnduring Insights 10.3 – Paul PolmanSupply Chain TacticsSummary11 Promotional Strategies: Advocating the Value PropositionLeadership Insights 11 – Orlando AcevedoWhat Does A Diamond Ring Really Mean?Learning ObjectivesThe Power of PromotionEnduring Insights 11.1 – Edward Bulwer-LyttonPromotional PlanningBlunders & Insights 11.1 – Say What?Promotional ObjectivesEnduring Insights 11.2 – Indira GandhiPromotional StrategyBlunders & Insights 11.2 – Calling All Karens!KPIsEnduring Insights 11.3 – Sun TzuPromotional TacticsSummary12 Customer Relationship Management: Developing and Growing Customer RelationshipsLeadership Insights 12 – Matt GibsonK-Pop: Delivering What Fans WantLearning ObjectivesSticky CustomersEnduring Insights 12.1 – Seth GodinForging and Managing Customer RelationshipsEnduring Insights 12.2 – Vince LombardiBlunders & Insights 12.1 – Doctor DisconnectEnduring Insights 12.3 – Steve JobsMeasuring the Strength of RelationshipsBlunders & Insights 12.2 – Boaty McBoatface Proves You Should Always Listen to Your CustomersSummary13 Facilitating Successful Strategy ExecutionLeadership Insights 13 – Ricardo CarreroThe Not-So-Sweet Story of ChocolateLearning ObjectivesOrganizing for Strategic SuccessEnduring Insights 13.1 – Marie CurieBlunders & Insights 13.1 – No, Our Beer Does not Cause the CoronavirusMonitoring & ReportingEnduring Insights 13.2 – Charles De GaulleCourse CorrectionsBlunders & Insights 13.2 – Mouse MisstepEnduring Insights 13.3 – C.s. LewisSummaryAppendix 1Outline of Marketing PlanAppendix 2Essentials of Marketing AnalyticsAppendix 3 – Case StudiesSugar-Free PEZ? What Will Kids Think?Hyde Irish Whiskey: Neat or Rocky Road to New Markets?The Savannah Bananas: Bringing Fun and Profit Back to BaseballDavid and Goliath: The Evolution of a Strategic Partnership in WineDear Tourists, Please Stop Walking Around in your Bikinis. Love, VeniceCoffee and Customer Loyalty at WawaIs “Making History” a Mission Impossible Task for Copa Airlines?Pricing at the Panama Canal Causes Global Ripple EffectsIntroducing the Blaa: Ireland’s Soon-to-be Most Famous Tiny RollBugs in the Supply Chain: Growing the Edible Insect MarketRiding the Wave of the Natural Hair Movement: Brand Extension at Curls, Llc.Emmi: How a Swiss Dairy Company Conquered the US MarketBuilding Brand Engagement: The Sydney Opera House is So Much More than Top Hats and TiarasCan Champagne Become An Everyday Drink? Should It?Index