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Small Business Management 8th Edition Creating a Sustainable Competitive Advantage

Small Business Management 8th Edition Creating a Sustainable Competitive Advantage

BRAND: Sage
Publisher:
Sage
Author:
Timothy S. Hatten
Edition:
@2025
eBook ISBN:
9781071848197
Print ISBN:
9781071848173
Type:
1 Year Subscription. Dành cho Cá nhân
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Quản lý doanh nghiệp nhỏTạo ra lợi thế cạnh tranh bền vữngQuản lý doanh nghiệp nhỏ, Phiên bản thứ tám trang bị cho sinh viên những công cụ để đưa ra các quyết định quan trọng về tài chính, pháp lý, tiếp thị và quản lý khi tạo và phát triển một doanh nghiệp nhỏ bền vững. Tác giả Timothy S. Hatten cung cấp những trường hợp mới, ví dụ thực tế và các đặc điểm làm sáng tỏ những đóng góp đa dạng, sáng tạo của các chủ doanh nghiệp nhỏ cho nền kinh tế. Cho dù sinh viên của bạn mơ ước khởi động một dự án kinh doanh mới, mua nhượng quyền thương mại, quản lý một doanh nghiệp theo phong cách sống hay gia nhập công ty gia đình, họ sẽ học được những phương pháp quan trọng nhất để cạnh tranh trong thế giới kinh doanh hiện đại. Tiêu đề này được kèm theo một gói dạy và học hoàn chỉnh. Liên hệ với đại diện Sage của bạn để yêu cầu bản demo. Nền tảng Học tập / Chương trình học Sage Vantage là một nền tảng học tập trực quan tích hợp nội dung sách giáo khoa Sage chất lượng với các hoạt động đa phương tiện có thể giao và các bài đánh giá được chấm điểm tự động để thúc đẩy sự tham gia của học sinh và đảm bảo trách nhiệm giải trình. Nổi bật về tính dễ sử dụng và được xây dựng để phục vụ việc dạy và học năng động, Vantage cung cấp khả năng tích hợp LMS có thể tùy chỉnh và hỗ trợ tốt nhất trong phân khúc. Đó là một nền tảng học tập mà bạn và học sinh của bạn sẽ thực sự yêu thích. Tìm hiểu thêm. Video có thể gán với đánh giá Video có thể gán (có sẵn trong Sage Vantage) gắn liền với mục tiêu học tập và được tuyển chọn dành riêng cho văn bản này để đưa các khái niệm vào cuộc sống. Xem video mẫu ngay bây giờ. Hộp mực LMS: Nhập tài nguyên người hướng dẫn của tiêu đề này vào hệ thống quản lý học tập (LMS) của trường bạn và tiết kiệm thời gian. Bạn không sử dụng LMS? Bạn vẫn có thể truy cập tất cả các tài nguyên trực tuyến tương tự cho tựa sách này thông qua Trang web Tài nguyên dành cho Giảng viên được bảo vệ bằng mật khẩu. Tìm hiểu thêm.
  1. PrefaceNew to This EditionAcknowledgmentsAbout the AuthorPart I The Challenge
  2. Chapter 1 Small Business: An OverviewConcept Module 1.1: What Is Small Business?Size DefinitionsTypes of IndustriesMicrobusinessesConcept Module 1.2: Small Businesses in the U.S. EconomyIncreased Business Start-UpsIncreasing Interest at Colleges and UniversitiesConcept Module 1.3: Workforce Diversity and Small Business OwnershipThe Value of Diversity to BusinessConcept Module 1.4: Secrets of Small Business SuccessCompetitive AdvantageFlexibilityInnovationClose Relationship to CustomersGetting Started on the Right FootMarket Size and DefinitionGathering Sufficient CapitalFinding and Keeping Effective EmployeesGetting Accurate InformationConcept Module 1.5: Understanding the Risks of Small Business OwnershipWhat Is Business Failure?Causes of Business FailureInadequate ManagementNo Website and No Social Media PresenceInadequate FinancingBusiness Termination versus FailureMistakes Leading to Business FailureFailure Rate ControversyChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  3. Chapter 2 Small Business Management and EntrepreneurshipConcept Module 2.1: The Entrepreneur–Manager RelationshipWhat Is an Entrepreneur?Entrepreneurship and the Small Business ManagerConcept Module 2.2: A Model of the Start-Up ProcessConcept Module 2.3: Your Decision for Self-EmploymentPros and Cons of Self-EmploymentOpportunity for IndependenceOpportunity for a Better LifestyleOpportunity for ProfitRisks of Self-EmploymentThe Balance of Life in Small BusinessTraits of Successful EntrepreneursPreparing Yourself for Business OwnershipData Analytics for Small Business DecisionsConcept Module 2.4: Creativity and Innovation in Small BusinessProduct InnovationProduct SatisfactionDeveloping New ProductsInventor’s ParadoxImportance of Product Competitive AdvantageChapter ReviewKey TermsExperiential Learning ActivityChapter Closing CasePart II Planning in Small Business
  4. Chapter 3 Social Entrepreneurs, Ethics, and Strategic PlanningConcept Module 3.1: Relationship Between Social Responsibility, Ethics, and Strategic PlanningConcept Module 3.2: Social EntrepreneurshipSocial ResponsibilityEconomic ResponsibilityLegal ObligationsEthical ResponsibilityPhilanthropic GoodwillConcept Module 3.3: Ethics and Business StrategyCodes of EthicsEthics Under PressureConcept Module 3.4: Strategic PlanningMission StatementEnvironmental AnalysisExternal AnalysisInternal AnalysisCompetitive AnalysisCompetitive Areas of ComparisonDefining Your Competitive AdvantageFive Basic Forces of CompetitionImportance of Competitive AdvantageBenefits of Competitive AdvantageHow to Create Competitive AdvantageStrategic AlternativesGoal Setting and StrategiesControl SystemsStrategic Planning in ActionChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  5. Chapter 4 The Business PlanConcept Module 4.1: Every Business Needs a PlanThe PurposeProving FeasibilityAttracting CapitalProviding DirectionThe Practice: Guidelines for Writing a Business PlanConsider Your AudienceKeep It BriefPoint of ViewCreate a Professional ImageWhere to Get HelpConcept Module 4.2: Business Models and Feasibility AnalysisFeasibility AnalysisDescription of the Business IdeaMarket FeasibilityMarket PotentialTechnical FeasibilityRaw MaterialsFinancial and Economic FeasibilityEstimate Equity and Credit NeedsOrganizational/Managerial FeasibilityBusiness FoundersNext StepConcept Module 4.3: Business Plan ContentsCover PageTable of ContentsExecutive SummaryCompany InformationEnvironmental and Industry AnalysisProducts or ServicesMarketing Research and EvaluationTarget Markets and Market SegmentationMarket TrendsCompetitionMarket ShareMarketing PlanPricing as Part of Marketing PlanPromotion as Part of Marketing PlanPlace as Part of Marketing PlanService Policies as Part of Marketing PlanManufacturing and Operations PlanGeographic LocationFacilitiesMake-or-Buy PolicyControl SystemsLabor ForceManagement TeamTimelineCritical Risks and AssumptionsBenefits to the CommunityExit StrategyFinancial PlanSources and Uses of FundsCash Flow StatementBalance SheetProfit-and-Loss StatementBreak-Even AnalysisAppendixConcept Module 4.4: Review ProcessBusiness Plan MistakesConcept Module 4.5: The PitchChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing CasePart III Early Decisions
  6. Chapter 5 FranchisingConcept Module 5.1: About FranchisingBackgroundFranchising TodayFranchising SystemsProduct-Distribution FranchisingBusiness-Format FranchisingConcept Module 5.2: Why Open a Franchise?Advantages to FranchiseeProven ProductMarketing ExpertiseFinancial AssistanceProfessional GuidanceOpportunity to LearnRecognized StandardsEfficiencyPotential for Business GrowthDisadvantages to FranchiseeCost of FranchiseRestrictions on Freedom or CreativityOverdependence or Unsatisfied ExpectationsRisk of Fraud or MisunderstandingProblems of Termination or TransferPoor Performance of Other FranchiseesAdvantages to FranchisorExpansion with Smaller Capital InvestmentMultiple Sources of RevenueControlled ExpansionMotivated FranchiseesBulk PurchasingDisadvantages to FranchisorLoss of ControlProfit SharingFranchisee DisputesConcept Module 5.3: Selecting a FranchiseEvaluate Your NeedsDo Your ResearchOther Information SourcesQuestions to AskAnalyze the MarketDisclosure StatementsThe Franchise AgreementFranchise, Royalty, and Advertising FeesTermination of the Franchise AgreementTerms and Renewal of AgreementExclusive TerritoryGet Professional AdviceThe Future of FranchisingChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  7. Chapter 6 Taking Over an Existing BusinessConcept Module 6.1: Business-Buyout AlternativeAdvantages of Buying a BusinessDisadvantages of Buying a BusinessConcept Module 6.2: How Do You Find a Business for Sale?Concept Module 6.3: What Do You Look for in a Business?Due DiligenceGeneral ConsiderationsWhy Is the Business Being Sold?Financial ConditionIndependent AuditProfit TrendExpense RatiosOther Measures of Financial HealthConcept Module 6.4: What Are You Buying?Tangible AssetsInventoryEquipmentIntangible AssetsGoodwillAccounts ReceivableLeases and Other ContractsPatents, Copyrights, and TrademarksPersonnelThe Seller’s Personal PlansConcept Module 6.5: How Much Should You Pay?Small Business ValuationApproaches to Small Business ValuationWhat Are the Tangible Assets Worth?What Are the Intangible Assets Worth?Concept Module 6.6: Buying the BusinessTerms of SaleClosing the DealConcept Module 6.7: Taking Over a Family BusinessWhat Is Different About Family Businesses?Complex InterrelationshipsPlanning SuccessionGeneral Family Business IssuesChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  8. Chapter 7 Starting a New BusinessConcept Module 7.1: About Start-UpsAdvantages of Starting From ScratchDisadvantages of Starting From ScratchConcept Module 7.2: Types of New BusinessesOnline BusinessesHome-Based BusinessesStarting a Business as a Side GigFast-Growth Start-UpsConcept Module 7.3: Evaluating Potential Start-UpsBusiness IdeasWhere Business Ideas Come FromPrior Work ExperienceHobbies and AvocationsChance Happening (Serendipity)Concept Module 7.4: Getting StartedWhat Do You Do First?Importance of Planning to a Start-UpHow Will You Compete?Customer ServiceLicenses, Permits, and RegulationsTaxesChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing CaseIntroductionPart IV Financial and Legal Management
  9. Chapter 8 Accounting Records and Financial StatementsConcept Module 8.1: Small Business AccountingHow Important Are Financial Records?Accurate Information for ManagementBanking and Tax RequirementsConcept Module 8.2: Small Business Accounting BasicsDouble- and Single-Entry SystemsAccounting EquationsCash and Accrual Methods of AccountingWhat Accounting Records Do You Need?Journals and LedgersIncome StatementBalance SheetStatement of Cash FlowWhat If You Are Starting a New Business?Using Financial Statements to Run Your Small BusinessDailyWeeklyMonthlyConcept Module 8.3: Analyzing Financial StatementsRatio AnalysisUsing Financial RatiosLiquidity RatiosAsset Utilization RatiosLeverage RatiosProfitability RatiosConcept Module 8.4: Managing Cash FlowCash Flow DefinedCash Flow FundamentalsCash Flow Management ToolsStrategies for Cash Flow ManagementChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  10. Chapter 9 Small Business FinanceConcept Module 9.1: Funding for Small BusinessInitial Capital RequirementsDefining Required AssetsWhat Lenders Look ForAdditional ConsiderationsConcept Module 9.2: Basic Financial VocabularyForms of Capital: Debt and EquityDebt FinancingAdvantages of Debt FinancingDisadvantages of Debt FinancingEquity FinancingAdvantages of Equity FinancingDisadvantages of Equity FinancingOther Loan TerminologyLoan SecurityLoan RestrictionsConcept Module 9.3: How Can You Find Capital?Loan Application ProcessSources of Debt FinancingCommercial BanksFintechCrowdfundingCommercial Finance CompaniesInsurance CompaniesFederal Loan ProgramsState and Local Government LendersCredit Card Start-Up FundingTrade CreditWhat If a Lender Says “No”?Sources of Equity FinancingBootstrapping via Personal FundsFamily and FriendsPartnersVenture Capital FirmsSmall Business Investment CompaniesAngelsMergers and Acquisitions (M&A)Stock OfferingsPrivate PlacementsPublic OfferingsChoosing a Lender or InvestorChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  11. Chapter 10 The Legal EnvironmentConcept Module 10.1: Small Business and the LawSmall Business and Federal RegulationsLicenses and PermitsPaying OvertimeJob-Protected LeaveMinimum WageHealth InsuranceWorkers’ CompensationWorkplace SafetyPaying TaxesEmployee ClassificationNondiscrimination Employment ReportingEnvironmental ProtectionSales TaxAntitrust LawsTruth in AdvertisingLicenses, Restrictions, and PermitsZoning LawsChoosing an AttorneyConcept Module 10.2: Bankruptcy Laws
  12. Chapter 7 Bankruptcy
  13. Chapter 11 Bankruptcy
  14. Chapter 13 BankruptcyConcept Module 10.3: Contract Law for Small BusinessesElements of a ContractLegalityAgreementConsiderationCapacityContractual ObligationsConcept Module 10.4: Laws to Protect Intellectual PropertyPatentsWhat Can Be Patented?Patent SearchPatent ApplicationCopyrightsTrademarksConcept Module 10.5: Forms of Business OrganizationSole ProprietorshipAdvantagesDisadvantagesPartnershipAdvantagesDisadvantagesLimited PartnershipUniform Partnership ActArticles of PartnershipCorporationAdvantagesDisadvantagesForming a CorporationSpecialized Forms of CorporationsS CorporationLimited-Liability CompanyB CorporationNonprofit CorporationChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing CasePart V Marketing the Product or Service
  15. Chapter 11 Small Business Marketing: Strategy and ResearchConcept Module 11.1: Small Business MarketingMarketing ConceptOf Purple CowsConcept Module 11.2: Marketing Strategies for Small BusinessesSetting Marketing ObjectivesDeveloping a Sales ForecastBuilding Marketing StrategiesIdentifying Target MarketsGeneration Z Target MarketUnderstanding Consumer BehaviorConcept Module 11.3: Market ResearchMarket Research ProcessIdentify the ProblemPlanning Market ResearchCollecting DataData AnalysisPresenting Data and Making DecisionsLimitations of Market ResearchChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  16. Chapter 12 Small Business Marketing: LocationConcept Module 12.1: Small Business DistributionConcept Module 12.2: Location for the Long RunState SelectionConcept Module 12.3: Site SelectionSite QuestionsTraffic FlowConcept Module 12.4: Location TypesCentral Business DistrictsShopping CentersStand-Alone LocationsService LocationsIncubatorsSupport ServicesProfessional AssistanceNetworkingFinancingSpecialized IncubatorsConcept Module 12.5: Layout and DesignLegal RequirementsRetail LayoutsService LayoutsManufacturing LayoutsProcess LayoutProduct LayoutFixed LayoutHome OfficeConcept Module 12.6: Lease, Buy, or Build?LeasingPurchasingBuildingChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing CaseCase
  17. Chapter 13 Small Business Marketing: Price and PromotionConcept Module 13.1: The Economics of PricingCompetitionCustomer DemandCostsConcept Module 13.2: Breakeven AnalysisConcept Module 13.3: Price-Setting TechniquesCustomer-Oriented Pricing StrategiesInternal-Oriented Pricing StrategiesCost-Plus PricingConcept Module 13.4: Getting PaidExtending Credit to Your CustomersCollecting Overdue AccountsConcept Module 13.5: PromotionAdvertisingOnlineNewspaperAll Television—Including Cable, Syndicated, and SpotDirect MailRadioMagazineOutdoorPersonal SellingPublic RelationsSales PromotionsCustomer Acquisition CostPromotional MixChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing CasePart VI Managing Small Business
  18. Chapter 14 Professional Small Business ManagementBee DowntownFirst Socks, Then What?Concept Module 14.1: Managing Small BusinessFour Functions of ManagementWhat Managers DoConcept Module 14.2: Small Business GrowthYour Growing FirmTransition to Professional ManagementThe Next Step: An Exit StrategyConcept Module 14.3: Leadership in ActionLeadership AttributesNegotiationDelegationMotivating EmployeesEmployee TheftConcept Module 14.4: Special Management Concerns: Time and Stress ManagementTime ManagementStress ManagementPreventive Stress ManagementTake Care of Your HealthChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  19. Chapter 15 Human Resource ManagementConcept Module 15.1: Hiring the Right EmployeesJob AnalysisJob DescriptionJob SpecificationsConcept Module 15.2: Employee RecruitmentInternet Job SitesAdvertising for EmployeesEmployment AgenciesExecutive Recruiters (Headhunters)Employee ReferralsRelatives and FriendsOther SourcesConcept Module 15.3: Selecting EmployeesApplication Forms and ResumesInterviewingTestingHiring Independent Contractors versus EmployeesConcept Module 15.4: Placing and Training EmployeesEmployee Training and DevelopmentWays to TrainConcept Module 15.5: Compensating EmployeesDetermining Wage RatesIncentive-Pay ProgramsBenefitsConcept Module 15.6: When Problems Arise: Employee Discipline and TerminationDisciplinary MeasuresDismissing EmployeesChapter ReviewKey TermsExperiential Learning ActivitiesHuman Resource Management—Dismissing EmployeesChapter Closing Case
  20. Chapter 16 Operations ManagementConcept Module 16.1: Elements of Operating ManagementInputsTransformation ProcessesOutputsControl SystemsFeedbackConcept Module 16.2: Operations ManagementOperations Management for Manufacturing BusinessesOperations Management for Service BusinessesWhat Is Productivity?Ways to Measure Manufacturing ProductivityWays to Measure Service ProductivityConcept Module 16.3: What About Scheduling Operations?Scheduling MethodsRoutingDispatchingConcept Module 16.4: Quality-Centered ManagementSix Sigma in Small BusinessHow Do You Control Operations?Concept Module 16.5: Purchasing for Small BusinessPurchasing GuidelinesPurchasing BasicsSelecting SuppliersMake-or-Buy DecisionConcept Module 16.6: Managing InventoryHow Much Inventory Do You Need?Costs of Carrying InventoryControlling InventoryReorder Point and QuantityVisual ControlEconomic Order QuantityABC ClassificationChapter ReviewKey TermsExperiential Learning ActivitiesChapter Closing Case
  21. Chapter 17 Online: International Small BusinessConcept Module 17.1: Preparing to Go InternationalGrowth of Small BusinessInternational Business PlanTake the Global TestAre There Risks When Exporting Internationally?Summary LO 17.1: List factors to consider when preparing an international business plan.Concept Module 17.2: Establishing Business in Another CountryExportingExportingImportingInternational LicensingLicensingInternational Joint Ventures and Strategic AlliancesJoint VentureDirect InvestmentSummary LO 17.2: Name five ways for small businesses to conduct international trade.Concept Check QuestionsConcept Module 17.3: Small Business Exporting and ImportingIndirect ExportingDirect ExportingIdentifying Potential Export MarketsImportingSummary LO 17.3: Analyze factors for small businesses to consider when exporting and importing.Concept Check QuestionsConcept Module 17.4: Financial Mechanisms for Going InternationalInternational FinanceManaging International AccountsInformation AssistanceSummary LO 17.4: Explain how small businesses can manage their finances in international trade.Concept Check QuestionsConcept Module 17.5: The International ChallengeUnderstanding Other CulturesInternational Trading RegionsISO 9000Summary LO 17.5: Articulate the cultural and economic challenges of international small business activity.Concept Check QuestionsChapter Closing CaseGlossaryEndnotesIndex
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