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Trang chủeBookStrategic Management 10th Edition
Strategic Management 10th Edition

Strategic Management 10th Edition

BRAND: Sage
Publisher:
Sage
Author:
Richard Lynch; Oliver Barish; Vinh Sum Chau; Charles Thornton; Karl S. R. Warner
Edition:
@2024
eBook ISBN:
9781529678604
Print ISBN:
9781529672565
Type:
1 Year Subscription. Dành cho Cá nhân
Trường ĐH, Nhóm, Thư Viện: Gọi 0915920514 để báo giá eBook hosting trên Vital Source hoặc mua Sách In

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Quản lý chiến lượcÁp dụng cách tiếp cận quốc tế thực sự, Quản lý chiến lược cung cấp cho bạn thông tin toàn diện về tất cả các lĩnh vực cốt lõi của chiến lược kinh doanh theo cách thân thiện với người đọc. Được cập nhật kỹ lưỡng và bổ sung thêm bốn tác giả hoàn toàn mới, ấn bản thứ mười có các đặc điểm sau: • Xử lý cân bằng các mô hình quản lý chiến lược mang tính quy định và mới nổi. • Ứng dụng lý thuyết chiến lược vào các lĩnh vực then chốt như công nghệ và đổi mới, tính bền vững, chiến lược kinh doanh và khu vực công. • Nội dung tiên tiến về điều hướng sự thay đổi trong môi trường chiến lược, chiến lược chuyển đổi kỹ thuật số và vai trò của các nhóm chiến lược. • 15 nghiên cứu tình huống hoàn toàn mới trình bày các ví dụ thực tế từ các thương hiệu nổi tiếng như Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks và các ngân hàng ở Anh, cùng với tài liệu tình huống được cập nhật xuyên suốt. • Một loạt các công cụ thiết thực để hỗ trợ việc học của bạn, bao gồm tóm tắt các nguyên tắc chiến lược quan trọng, ý tưởng dự án chiến lược, phản ánh quan trọng, câu hỏi và đọc thêm. Thích hợp cho cả học đại học và sau đại học. Giáo sư Richard Lynch là Giáo sư danh dự về Quản lý chiến lược tại Đại học Middlesex, London. Tiến sĩ Oliver Barish là Giảng viên môn Quản lý tại Trường Kinh doanh Birkbeck, Birkbeck, Đại học London. Tiến sĩ Vinh Sum Chau là Giảng viên cao cấp về Chiến lược tại Trường Kinh doanh Kent, Đại học Kent. Tiến sĩ Charles Thornton là Giảng viên về Chiến lược Kinh doanh và Quản lý Hoạt động Dịch vụ tại Trường Kinh doanh Plymouth, Đại học Plymouth. Tiến sĩ Karl Warner là Giảng viên về Chiến lược tại Trường Kinh doanh Adam Smith, Đại học Glasgow.
List of case studiesAbout the authorsAcknowledgementsAbout the Tenth EditionGuided tourOnline resources for lecturersTips on writing up strategic projectsPART 1 Introduction1 Strategic management1.1 What is strategic management?1.2 The main topics covered in strategy1.3 Core areas of strategic management1.4 Process: linking the three core areas2 A review of theory and practice2.1 Prescriptive strategic management in theory and practice2.2 Emergent strategic management in theory and practice2.3 Some prescriptive theories of strategic management2.4 Some emergent theories of strategic managementPART 2 Strategic analysis and purpose3 Analysing the strategic environment3.1 Exploring the competitive environment3.2 Strategic environment – the basics3.3 Degree of turbulence in the environment3.4 Analysing the general environment3.5 Analysing the stages of market growth3.6 Key factors for success in an industry3.7 Analysing the competitive industry environment – the contribution of Porter3.8 Analysing the co-operative environment3.9 Analysing one or more immediate competitors in depth3.10 Analysing the customer and market segmentation via strategic groups3.11 Radical changes in industry trends4 Analysing resources and capabilities4.1 Analysing resources and capabilities4.2 Why does an organisation possess any resources at all? The make-or-buy decision4.3 Resource analysis and adding value4.4 Adding value: the value chain and the value system – the contribution of Porter4.5 Resource analysis and competitive advantage – the resource-based view (RBV)4.6 Identifying which resources and capabilities deliver sustainable competitive advantage4.7 Analysing other important company resources: especially human resources5 Strategy dynamics5.1 Dynamics of previous history5.2 Dynamic capabilities5.3 Upgrading capabilities: how to improve competitive advantage5.4 The dynamics of the VUCA environment5.5 Competitive warfare dynamics5.6 Uncertainty-based strategic dynamics6 Prescriptive purpose delivered through mission, objectives and ethics6.1 Shaping the purpose of the organisation6.2 The purpose of the organisation: shareholders, stakeholders and ‘above average returns’6.3 Developing a strategic vision for the future6.4 Stakeholder power analysis6.5 Corporate governance and the purpose of the organisation6.6 Purpose shaped by ethics and corporate social responsibility6.7 Developing the mission6.8 Developing the objectives7 Purpose emerging from innovation, new resources and technologies7.1 The benefits and problems of innovation7.2 Sources of innovation: market pull and technology push7.3 Digital transformation: a technology and innovation strategy7.4 How to innovate: the ‘ideas’ process7.5 Paradigm shifts in new resources and technology7.6 General technology standards7.7 New resource developmentPART 3 Developing the strategy8 Developing business-level strategy options8.1 Purpose and the SWOT analysis – the contribution of Andrews8.2 Environment-based options: generic strategies – the contribution of Porter8.3 Environment-based strategic options: the market options matrix8.4 Environment-based strategic options: the expansion method matrix8.5 Resource-based strategic options: the resource-based view8.6 Resource-based strategic options: cost reduction9 Developing corporate-level strategy options9.1 Corporate-level strategy: the benefits and costs of diversifying9.2 Corporate options: degrees of diversification9.3 Corporate strategy and the role of the centre – the principle of parenting9.4 Corporate strategy: decisions about the company’s diversified portfolio products9.5 The tools of corporate-level options: from acquisitions to restructuring10 Strategy evaluation and development: the prescriptive process10.1 Prescriptive strategy content: evaluation against six criteria10.2 Strategy evaluation: procedures and techniques10.3 Applying empirical evidence and guidelines10.4 The classic prescriptive model of strategic management: exploring the process11 Finding the strategic route forward from knowledge, learning and networks11.1 Knowledge-based strategy11.2 Learning-based strategy11.3 Network-based strategy11.4 Co-operation-based strategies12 Organisational structure, style and people issues12.1 Strategy before structure?12.2 Building the organisation’s structure: basic principles12.3 The choice of management style and culture12.4 Types of organisational structure12.5 Organisational structures for innovation12.6 Motivation and staffing in strategy implementationPART 4 The implementation process13 Implementing and controlling the strategic plan13.1 The nature and limitations of the implementation process13.2 Objectives, task setting and communicating the strategy13.3 Resource allocation13.4 Information, monitoring and control13.5 The Balanced Scorecard: the contribution of Kaplan and Norton13.6 Prescriptive strategic planning13.7 What is a business model?14 Green strategy and sustainability14.1 Green strategy and sustainability: the main topics14.2 Green strategy: environmental analysis14.3 Green strategy: analysing resources and capabilities14.4 Green strategy: organisational purpose and stakeholders14.5 Green strategy: knowledge, technology and innovation14.6 Green strategy: strategic options and choice14.7 Implementing green strategies15 Managing strategic change15.1 The basic concept of strategic change15.2 Analysing the causes of strategic change15.3 Prescriptive approaches to managing strategic change15.4 Emergent approaches to managing change15.5 Developing a strategic change programmePART 5 different strategy contexts16 Strategic leadership16.1 What is strategic leadership?16.2 What makes a successful leader?16.3 How leadership roles change over time16.4 How leaders cope with power16.5 Successful strategic leadership17 Entrepreneurial strategy17.1 Entrepreneurial strategy: theory and practice17.2 Entrepreneurial strategy: personal aspects and risk taking17.3 The four drivers of entrepreneurial strategy: imagination, ideas, invention and innovation17.4 Entrepreneurial strategy: competitive advantage and ownership17.5 Implementing entrepreneurial strategy18 Government, public sector and not-for-profit strategies18.1 Analysing the strategic environment in public sector strategy18.2 Analysing resources in the public and not-for-profit sectors18.3 Exploring the purpose of public and not-for-profit organisations18.4 Context, content and process in public sector strategy18.5 Implementation in public sector strategy19 International expansion and globalisation strategies19.1 International expansion and globalisation: their meaning and importance19.2 World trade and the international expansion theories19.3 International and global expansion: the company perspective19.4 Developing international relationships such as alliances and joint venturesGlossaryIndex
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