Doing Business in Emerging Markets 3rd Edition

Praise for Doing Business in Emerging Markets, 3rd EditionAbout the AuthorsAbout the Case Study AuthorsPreface from the AuthorsOnline ResourcesPART ONE: Foundation Concepts1 Emerging Markets – Setting the Stage2 What is an Emerging Market?3 Pathways to Economic Transformation: Common Characteristics of Emerging MarketsCases for Part OneHydrola – A French Company’s Expansion into Emerging MarketsThe Brazilian Little Way of Doing BusinessÇilek – An Emerging Market Company Goes GlobalThe Janus Face of China’s Engagement in Africa – Stakeholder PerspectivesPART TWO: Potential of Emerging Markets4 What Makes Emerging Markets Attractive?5 Assessing the Market Potential of Emerging MarketsCases for Part TwoATOM – An Italian Family Firm Operating in BrazilLenovo – The Global Challenger from an Emerging MarketChery Goes to Brazil – Challenges for an Automaker in an Emerging EconomyStarbucks in Russia – Challenges and Opportunities in an Emerging MarketPART THREE: Managing in Emerging Markets6 Managing Operations in Emerging Markets7 Negotiations and Conflict Management in Emerging Markets8 A Bright – if Uneven – Future for Emerging MarketsCases for Part Three1MORE – A Late-Mover Headphone Maker in ChinaCan a Gorilla Sit Wherever It Wants? Best Buy Goes to TurkeyBottled Water Industry in Uzbekistan: Multinational and Local FirmsStora Enso – Corporate Reputation in an Emerging MarketAn Expatriate Management Experience in ThailandAuthor IndexSubject Index