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Music Business Handbook and Career Guide 13th Edition

Music Business Handbook and Career Guide 13th Edition

BRAND: Sage
Publisher:
Sage
Author:
David Baskerville; Tim Baskerville; Serona Elton
Edition:
@2023
eBook ISBN:
9781071854242
Print ISBN:
9781071854211
Type:
1 Year Subscription. Dành cho Cá nhân
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Cẩm nang kinh doanh âm nhạc và hướng dẫn nghề nghiệpPhiên bản thứ mười ba của cuốn sách bán chạy nhất này vẫn duy trì truyền thống là hướng dẫn cập nhật, toàn diện nhất về ngành công nghiệp âm nhạc với tất cả sự đa dạng của nó. Những độc giả mới làm quen với lĩnh vực kinh doanh âm nhạc cũng như những chuyên gia dày dạn kinh nghiệm sẽ thấy cuốn sổ tay của David Baskerville, Tim Baskerville và Serona Elton là nguồn tham khảo bất kể chuyên môn của họ trong lĩnh vực âm nhạc. Cẩm nang Kinh doanh Âm nhạc và Hướng dẫn Nghề nghiệp lý tưởng cho các khóa học giới thiệu như Giới thiệu về Kinh doanh Âm nhạc, Âm nhạc và Truyền thông cũng như các khóa học khảo sát khác cũng như các khóa học chuyên sâu hơn như Công nghiệp thu âm, Nghề nghiệp âm nhạc, Quản lý nghệ sĩ, v.v. Phiên bản thứ mười ba được cập nhật đầy đủ bao gồm một cuộc thảo luận toàn diện về cuộc cách mạng phát trực tuyến, nơi hình thức tiêu thụ âm nhạc chiếm ưu thế này hiện nay và đang hướng tới trong tương lai. Những thay đổi nhanh chóng trong cấp phép âm nhạc được giải quyết và cách chúng tác động đến người sáng tạo, cấp phép biểu diễn tác phẩm âm nhạc, cơ khí bắt buộc và thương lượng cũng như giấy phép ghi âm. Ấn bản mới cũng phân tích bức tranh đang thay đổi của video âm nhạc và cho thấy video âm nhạc đã bị ảnh hưởng như thế nào bởi tính năng phát trực tuyến theo yêu cầu. Cuối cùng, có thông tin hoàn toàn mới về COVID-19 và ngành công nghiệp hòa nhạc đã bị ảnh hưởng như thế nào cũng như những tiến bộ kỹ thuật số đã đạt được.
  1. ForewordPrefaceAcknowledgmentsAbout the AuthorsPart I Setting the Stage
  2. Chapter 1 Introduction to the Music BusinessMusic and Society: We’ve Got Music in UsYesterdayFinding a Paying AudiencePut It on WaxMass MediaDawn of the Digital MillenniumDigital Threat GrowsiTunes ArrivesCongress and the CourtsThe Industry AdaptsTodayTomorrowHow the System WorksGetting Through the MazeShow Me the MoneyTools of the Trade: Everybody’s Gotta Learn SometimeChapter TakeawaysKey TermsDiscussion QuestionsNote
  3. Chapter 2 Agents, Managers, and AttorneysAgentsTypes of AgenciesRegulation of AgentsStatutory RegulationUnion RegulationAgency AgreementsManagersRegulation of ManagersStatutory RegulationUnion RegulationAttorneysRetaining Legal CounselPayment OptionsForm of OrganizationContract NegotiationsThe Adversarial RelationshipConflicts of InterestTerminationProfessional AssociationsChapter TakeawaysKey TermsDiscussion Questions
  4. Chapter 3 Unions and GuildsCollective Bargaining and the Role of UnionsAmerican Federation of MusiciansAFM TodayAFM’s EvolutionScreen Actors Guild – American Federation of Television and Radio ArtistsSAG-AFTRA TodaySAG-AFTRA’S EvolutionOther Entertainment-Related UnionsActors’ Equity AssociationAmerican Guild of Musical ArtistsAmerican Guild of Variety ArtistsInternational Alliance of Theatrical Stage EmployeesDramatists GuildOther Unions and GuildsUnions and the Covid-19 PandemicChapter TakeawaysKey TermsDiscussion Questions
  5. Chapter 4 Artist ManagementDiscovering Each OtherFinding a ManagerFinding an ArtistAdvancing the Artist’s CareerDeveloping the PlanForming the TeamLanding the Record DealLanding the Publishing DealCare and Feeding of the MediaMaterialsInterviewsThe Artist’s PerformancesEverything ElseHow the Money WorksThe Manager’s CommissionCommission LevelCommission BaseAfter the Relationship EndsManaging the FinancesThe Personal Management AgreementChapter TakeawaysKey TermsDiscussion QuestionsPart II Copyright, Songwriting, Publishing, and Licensing
  6. Chapter 5 Music CopyrightBackground and TerminologyThe Origins of Copyright LawKey TermsWhat Is ProtectedSubject MatterExclusive RightsFair UseOther LimitationsWho Owns the CopyrightAuthor’s OwnershipJoint WorksCollective WorksWork Made for HireTransfer of OwnershipDuration and FormalitiesDuration of ProtectionCopyright RegistrationCopyright NoticeMusic Business and CopyrightCompulsory Mechanical Licensing of Musical WorksPublic Performance of Sound RecordingsThe Allocation for Music Producers ActPre-72 Sound RecordingsImitation Exclusion for Sound RecordingsCopyright InfringementCease and Desist LettersInfringement LawsuitsSmall ClaimsCriminal PenaltiesBeyond U.S. Copyright lawInternational Copyright LawProtection of Other Intellectual PropertySelection of a NameChapter TakeawaysKey TermsDiscussion Questions
  7. Chapter 6 Professional SongwritingPredictors of SuccessThe CraftStudy and InstructionCollaborationThe Business of WritingFrom Tin Pan Alley to the Brill Building …… To the Home StudioIncome SourcesPerformance RoyaltiesMechanical RoyaltiesSynchronization FeesPrint RoyaltiesPublishing OptionsSetting Up a Publishing CompanySingle-Song AgreementsExclusive Songwriting Agreements and Staff WritersArtist-Writer Contract ConsiderationsSongwriter OrganizationsThe Songwriters Guild of AmericaNashville Songwriters Association InternationalSongwriters of North AmericaOther Songwriter OrganizationsBreaking InDemosNetwork, Network, and Then Network Some MorePromote the SongsConnect with PublishersChapter TakeawaysKey TermsDiscussion Questions
  8. Chapter 7 Music PublishingThe History of Music PublishingTypes of Music PublishersMajor PublishersIndependent PublishersFull-Service Music PublishersWriter-Owned Music PublishersSpecialty Music PublishersPublishing AdministratorsPrint PublishersPublishing Creative ServicesFinding Writers and SongsSong CastingPromotionPublishing AdministrationCopyrightLicensingLegal and Business AffairsRoyaltiesTechnology and DataInternationalPrint PublishingCatalog AcquisitionsOther Business FunctionsIncome SourcesPerformance RoyaltiesMechanical RoyaltiesSynchronization FeesMusic Publishing AgreementsExclusive Songwriter and Single-Song AgreementsCo-publishing AgreementsAdministration AgreementsJoint VenturesSplit Ownership and AdministrationTrade AssociationsMusic Publishers Association of the United StatesNational Music Publishers’ AssociationAssociation of Independent Music PublishersChapter TakeawaysKey TermsDiscussion Questions
  9. Chapter 8 Music LicensingMusic Licensing FundamentalsLicensing 101The Content Being LicensedBlanket and Compulsory LicensesCreative CommonsPerformance Licensing of Musical WorksPerforming Rights OrganizationsPerformance Licensing: The Nuts and BoltsKeeping Track of the MusicComparing PROsAmerican Society of Composers, Authors, and Publishers (ASCAP)Broadcast Music, Inc. (BMI)SESACGlobal Music Rights (GMR)AMRAAllTrackRegulation of PROsMechanical Licensing of Musical WorksCompulsory License EligibilityVoluntary LicensesThe MMA and Mechanical LicensingThe Mechanical Licensing CollectiveMechanical Royalty RatesPerformance Licensing of Sound RecordingsThe New RightSoundExchangeExpansion and Data TrackingThe MMA and SoundExchangeDirect LicensesSynchronization LicensingFilmsShows and CommercialsMusic Videos and User-Generated ContentOther Music LicensesVideo GamesSample and Remix LicensesAudio Transcription LicensesDramatic Music RightsChapter TakeawaysKey TermsDiscussion TopicsPart III The Recorded Music Industry
  10. Chapter 9 Recording Artists and Record LabelsRecording ArtistsPredictors of SuccessThe CraftRecord Production and Distribution OptionsSelf-Releasing (Do-It-Yourself)Hiring an Artist Services CompanySigning With a Record LabelThe History of Record LabelsTypes of Record LabelsMajor Record LabelsIndependent LabelsRecord Label StructureExecutive OfficersArtist and Repertoire (A&R)MarketingInternational Marketing DepartmentLegal and Business AffairsRoyalties and ParticipationsTechnology and DataLicensing and Catalog MarketingArtist ServicesManufacturing and DistributionPublishing AffiliatesOther Business FunctionsIncome SourcesRoyalties From SalesRoyalties From On-Demand StreamingRoyalties From Noninteractive Digital PerformanceSynchronization FeesTrade AssociationsRecording AcademyRecording Industry Association of AmericaAmerican Association of Independent MusicMusic Artists CoalitionChapter TakeawaysKey TermsDiscussion Questions
  11. Chapter 10 Recording AgreementsTypes of Recording AgreementsNegotiationsMulti-Rights (360) DealsSAG-AFTRA AgreementScaleVocal ContractorsHealth and RetirementDigital ExploitationsConversionsAcquired MastersAFM AgreementScaleContractors and LeadersHealth and Welfare and RetirementNew UseAcquired MastersStreaming PaymentsSound Recording Special Payments FundMusic Performance Trust FundChapter TakeawaysKey TermsDiscussion Questions
  12. Chapter 11 Record and Video ProductionThe Role of the ProducerThe Producer’s Career PathProfessional AssociationsProduction ScenariosThe Recording StudioTypes of StudiosProject StudiosCommercial StudiosSelecting a StudioCostLocationEquipment Inventory and ReliabilityControl Room AcousticsLive Room AcousticsIntangiblesThe Five Stages Of Record ProductionPreproduction: Budgeting and PlanningIn the Studio: TrackingIn the Studio: EditingIn the Studio: MixingPostproduction: MasteringMusic Video ProductionMusic Video BudgetsMusic Video ProductionLyric Videos and Art TracksChapter TakeawaysKey TermsDiscussion Questions
  13. Chapter 12 Record Label Marketing and DistributionThe Marketing PlanThe GoalsThe Target AudienceThe Marketing TeamThe ProductProduct LengthProduct ConfigurationProduct GenreProduct Identifiers and MetadataExclusive Content and WindowingThe Role of the DistributorPhysical DistributionDigital DistributionThe Evolution of Digital ConsumptionEquivalent AlbumsDigital Rights and PricingThe Digital Supply ChainPromotionPublicitySocial Media and the Artist’s WebsiteAdvertisingPlaylist PromotionRadio PromotionOther Ways to Raise AwarenessInternational PromotionOrganizations and EventsChapter TakeawaysKey TermsDiscussion Questions
  14. Chapter 13 On-Demand StreamingThe Evolution From Ownership to AccessRevenue ModelsPaid SubscriptionsAd-SupportedKey MetricsApp Platform CommissionsPaying for ContentAdvances and BreakagePayout ModelsValuing a Streaming CompanyMusic Discovery and PlaylistsControversiesLow Royalty PayoutsInflated Stream CountsIllegal Uploads and DownloadsUser Demographics and PrivacyLooking DownstreamChapter TakeawaysKey TermsDiscussion Questions
  15. Chapter 14 Market AnalyticsFlying BlindThe Dawn of DataData EnlightenmentConsumptionConsumer ResearchSourcesChapter TakeawaysKey TermsDiscussion QuestionsPart IV Live Performance
  16. Chapter 15 Concert PromotionThe Role of the Concert PromoterSelecting the ArtistThe ArtistThe AgentThe PreliminariesWhat Are the Artists’ Fees and Available Dates?What Are the Possible Venues?What Does the Venue Offer?What Is the Venue’s Potential?Making a DealTerminologyDeal StructuresThe Performance AgreementProduction PlanningMarketing the ConcertMediaWebsites, Socials, and AppsRadio and TelevisionDirect Mail and EmailPrint MediaPostering and Street TeamsAdvertising ContentSponsorshipsRecord Company SponsorshipRadio Station SponsorshipConsumer-Goods SponsorshipCollege SponsorshipThe Future of LivePrivate ConcertsResidenciesVirtual PerformancesChapter TakeawaysKey TermsDiscussion Questions
  17. Chapter 16 Concert VenuesTypes of VenuesVenue Agreements and ServicesVenue RentalsVenue ServicesMerchandise SalesVenue Sponsorship and Naming RightsPerformance Licenses for Live EventsManaging RiskSecurityOutdoor EventsFinancial RiskTicketingTicket PurchasingTicket TerminologyThe Impact of TechnologySecondary Ticket MarketDigital InfrastructureGoing CashlessGeofencing TechnologyThe Venue Management ProfessionChapter TakeawaysKey TermsDiscussion Questions
  18. Chapter 17 Arts AdministrationThe Audience for Classical MusicManagement of an Arts OrganizationLeadership of a NonprofitFinancial ManagementAudience DevelopmentFunding the ArtsTicket SalesFoundationsCorporate GivingGovernment SubsidyNational Endowment for the ArtsState Arts CouncilsVolunteer SupportRepresentative OrganizationsAmericans for the ArtsLeague of American OrchestrasAmerican Composers Alliance (ACA)The International Society for Contemporary Music (ISCM)New Music USAOpera AmericaThe Association of Performing Arts Professionals (APAP)International Society for the Performing Arts (ISPA)The National Music Council (NMC)Music Critics Association of North AmericaInstrument-Focused OrganizationsThe Arts Administration ProfessionChapter TakeawaysKey TermsDiscussion Questions
  19. Chapter 18 Music in TheaterA Bit of BackgroundTypes of Musical Theater ProductionsBroadway MusicalsOff-Broadway TheaterRegional TheaterNational ToursLas Vegas and Other Entertainment CentersSchool ProductionsAmusement Parks and Cruise ShipsProduction ConsiderationsThe Producer and the AuthorsOperating CostsProfits and the Royalty PoolSubsidiary RightsGrand and Small RightsOriginal Cast RecordingTheater AssociationsAmerican Theatre WingLeague of Resident TheatresThe Broadway LeagueNational Alliance for Musical TheatreChapter TakeawaysKey TermsDiscussion QuestionsPART V Music in the Marketplace
  20. Chapter 19 Music in Radio and VideoThe Evolution of RadioTerrestrial RadioTerrestrial Radio Station Types and FormatsCommercial RadioCollege RadioPublic/Nonprofit RadioProgramming and StaffingNetworks and SyndicationSatellite RadioInternet RadioBusiness Music ServicesRadio Audience IdentificationTerrestrial Radio AudiencesInternet Radio AudiencesTelevision and Video ServicesMusic in Television ShowsVariety and Talk ShowsTalent Competition ShowsMusic Award Shows and SpecialsMTV and the Rise of the Music VideoVideo Streaming ServicesVideo Streaming Comes of AgeThe Love-Hate Relationship With YouTubeA View ForwardChapter TakeawaysKey TermsDiscussion Questions
  21. Chapter 20 Music in MediaMusic in AdvertisingThe Ad AgencyOriginal Music for AdvertisingThe ComposerThe PerformersProduction SequenceAudio Advertising ProductionStation Branding LogosMusic Scoring for FilmBackgroundThe ProcessSpotting the FilmWriting the ScoreRecording the MusicThe Final MixHiring PracticesThe ComposerCopyistsThe PerformersMusic EditorsMusic SupervisorsMusic Scoring for TVTheme SongsBackground Music and Foreground SpotlightsMusic Scoring for Video GamesMusic LibrariesProduction Music LibrariesRoyalty-Free Music LibrariesProfessional OrganizationsSociety of Composers & LyricistsAmerican Society of Music Arrangers & ComposersProduction Music AssociationSociety of Motion Picture and Television EngineersAcademy of Scoring ArtsChapter TakeawaysKey TermsDiscussion Questions
  22. Chapter 21 Music ProductsManufacturing Instruments and EquipmentGlobalizationThe Lacey ActMusic Product RetailersFull LineThe Combo StoreBand and Orchestra (B&O) RetailersSpecialty ShopsAudio and Video EquipmentKeyboards and OrgansOnline RetailersPrint ProductsPrint MusicMusic BooksMusic MagazinesTop-Selling CategoriesPromotion of Musical ProductsProfessional DevelopmentTrade AssociationsTrade PublicationsOpportunities for EmploymentChapter TakeawaysKey TermsDiscussion QuestionsPART VI Making a Living in Music
  23. Chapter 22 The DIY ArtistRise of the DIY ArtistRecordingManufacturing CostsPhysical DistributionDigital DistributionSocial MediaThe Streaming Access ModelSee the MusicFunding SourcesCrowdfundingGrantsSponsorshipRecord and Video ProductionDistributionPromotion and PublicitySocial MediaWebsitesPlaylistsPublicityLicensing and MerchMusic LicensingSynchronizationPublishing AdministrationDigital Performance of Sound RecordingsMerchandiseDIY Artist ChecklistChapter TakeawaysKey TermsDiscussion Questions
  24. Chapter 23 Starting Your Own BusinessGetting StartedFreelancer or EntrepreneurThe PlanRaising FundsIncubators and AcceleratorsLaunching Your BusinessChoosing a NameBusiness StructuresSole ProprietorshipPartnershipCorporationPermits and Legal IssuesMarketingProductPricePlacePromotionKeeping Track of the MoneyWhen to Record a TransactionBalance SheetIncome StatementCash Flow StatementLeadership and OperationsLeadership StylesManaging OperationsWhy New Businesses FailCase StudiesChapter TakeawaysKey TermsDiscussion Questions
  25. Chapter 24 Career OptionsMusic Business CareersScouting Talent and ContentRepresenting and Advising TalentStaging Live PerformancesBusiness DevelopmentPromotionPublicity and JournalismSales and DistributionFundraising and Investor RelationsFinance and AccountingTechnology and DataLegal Affairs and LicensingMusic-Related Creative CareersVocalistInstrumentalistConductor/Musical DirectorSongwriterLyricist/LibrettistComposer of Classical MusicComposer of Film and TV MusicComposer of Video Game MusicComposer of Show MusicJingle WriterArranger/Orchestrator/CopyistMusic EditorRecord ProducerAudio EngineerMusic Video DirectorVisual Artists and Production DesignersMusic-Related Specialty CareersStudio TeacherK–12 Music EducationCollege Music InstructorMusic TherapistMusic or Ensemble LibrarianMusicologistMusic Product Design and MaintenanceChapter TakeawaysKey TermsDiscussion Questions
  26. Chapter 25 Career DevelopmentDefining Your GoalsYour Value SystemPreferences, Interests, and TalentsCounselorsDeveloping Your SkillsHard skillsSoft skillsFinding OpportunitiesNetworkingSourcingGetting the GigAlignmentTips for Cover Letters and ResumesResearchTips for InterviewsClimbing the LadderChapter TakeawaysKey TermsDiscussion QuestionsGlossaryIndex
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