The IDEATE Method 1st Edition Identifying High-Potential Entrepreneurial Ideas
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Phương pháp IDEATEXác định các ý tưởng kinh doanh có tiềm năng caoTạo ra những ý tưởng mới tạo ra giá trị đáng kể là cốt lõi của tinh thần kinh doanh. Phương pháp IDEATE là một phương pháp lên ý tưởng đã được chứng minh bằng thực nghiệm nhằm giúp sinh viên xác định vấn đề, phát triển các giải pháp sáng tạo và lựa chọn ý tưởng khởi nghiệp sáng tạo nhất. Các tác giả Daniel Cohen, Gregory Pool và Heidi Neck nhấn mạnh tầm quan trọng của việc luyện tập có chủ ý và lặp lại khi họ hướng dẫn học sinh qua từng giai đoạn của phương pháp: Xác định, Khám phá, Nâng cao, Dự đoán, Nhắm mục tiêu và Đánh giá. Các hoạt động hướng tới mục tiêu và các câu hỏi tự suy ngẫm giúp sinh viên phát triển tư duy và kỹ năng kinh doanh.
- PrefaceAcknowledgmentsAbout the Authors
- Chapter 1 IntroductionHow to Use the IDEATE Method WorkbookA Few Final Words Before You Get Started
- Chapter 2 IdentifyWould You Rather Sell Vitamins or Aspirin?Find a Migraine Headache and You May Have Found a New Business!The Coffee Conundrum: Easily Solved = Not ValuableDon't Pitch Niche: Size MattersDo We Really Need a New Shopping Cart?Go Find the Humans Who Are Willing to (and Can) PayBring Something to the World that Cannot Easily Be Obtained ElsewhereWouldn't It Be Great If…? Not ReallyIdentify PracticeIdentify 10 IdeasSelf-Reflection on Identify
- Chapter 3 DiscoverView Your Problem in the Next Larger ContextProblems in Your Personal Sphere May Have Larger Application Throughout the WorldSpend Time Learning More About Your Favorite ActivityA Trip to Italy Brought Us StarbucksWe Are All an Expert at SomethingWhat Gives You a Migraine Headache Every Day?Observe New Needs Created by Current TrendsDiscover PracticeDiscover 10 IdeasSelf-Reflection on Discover
- Chapter 4 EnhanceEnhance to Turn a Niche Idea Into a Big-Market IdeaTwist and Shout: “I've Got Something Awesome for You Now!”Reimagining the Old as Something NewBuild Value for All, Not Just the CustomerWobbly Three-Legged Stools Are Not Good for EntrepreneursHave a Seat on a Sturdy, Three-Legged StoolOthers’ Enhancements Create Opportunities for Your Enhancements!Enhance PracticeEnhance 10 IdeasSelf-Reflection on Enhance
- Chapter 5 AnticipateAnticipate Social and Demographic ChangesAnticipate Technological Change (but Don't Geek Out)Anticipate Political and Regulatory Change: Ask What Your Government Can Do for You!Anticipate Industry Changes: Don't Feed the Dinosaurs!Anticipate PracticeAnticipate 10 IdeasSelf-Reflection on Anticipate
- Chapter 6 TargetNot Everyone Can (or Wants to) Buy a TeslaStart With a Target Market and Learn Learn Learn About ThemWatch and Talk to People in a Target Area to Learn About Them. No Texting. No E-mail. No Facebook.Target PracticeTarget 10 IdeasSelf-Reflection on Target
- Chapter 7 EvaluateAre You Resolving a Migraine Headache With a “Pull” Solution?Are You Losing Sleep Over Your Idea?Do You Have a Leg Up (or Maybe Two Legs) Over Your Competition?Is Your Solution Profitable?Can You Take You Out of Your Idea?Choosing Your Top 10 of 50 IdeasTwo for Three: A Two-Step Evaluation Process to Get You to Your Strongest Three IdeasConcept Statements for Your Top Three IdeasSelf-Reflection on Evaluation
- Chapter 8 Ideate 50 More100 Ideas Is Not a “Nice to Have”—It's a “Need to Have”You Know What to Do Now, so Apply Your LearningReady. Set. IDEATE.Choosing Your Top 10 of 50 IdeasTwo for Three: It's Time to Evaluate AgainConcept Statements for Your Top Three IdeasSelf-Reflection on IDEATE-ing 50 More
- Chapter 9 Choose One Big, Valuable, Impactful, Feasible, and Profitable IdeaEntrepreneurship Is Really a Game of Guts and Estimates!Risk Check to See Whether It Can Be DoneValue Check to Ensure It's Good for AllGut Check for SanityThe Idea Board100 Ideas LaterNotes
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